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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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Salesforce Service Cloud Gets Smarter with New AI-Powered Conversational Intelligence

  • Diksha Gathania
  • Oct 18, 2024
  • 6 min read

The future of customer service just got a whole lot smarter! Salesforce, the global leader in CRM, has announced a slew of updates to its Service Cloud platform. What’s special about these updates is that they aren’t just tweaks. These innovations

Microsoft Dynamics 365 vs. Salesforce – Which One to Choose for Your Business?

  • Diksha Gathania
  • Oct 18, 2024
  • 7 min read

So, you’ve decided to implement a CRM system in your workflow? Excellent! You’re on the verge of introducing a tool that’s going to transform the way you work.  Quick access to customer data, personalized interactions, and stronger connections are w

How Low-Code AI Integration with Salesforce Einstein 1 Studio Drives Agile Development

  • Diksha Gathania
  • Oct 15, 2024
  • 5 min read

Remember when developing custom AI features for your business felt like a sci-fi concept? Complex coding, cryptic interfaces, and endless improvement cycles required coding professionals. Let’s discover how Einstein Studio 1, with its low-code capabiliti

Maximize Revenue Using Proven Mobile Apps Monetization Strategies

  • Diksha Gathania
  • Oct 15, 2024
  • 6 min read

Does your business have a mobile application? If yes, let’s talk about generating revenue through it. We are talking about monetizing your application to turn those downloads into dollars. App monetization is the combination of art and science that can turn

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A man sitting on the floor and using laptop.

Ten Best Practices For Pardot Marketing Automation Results

In today’s digital world, successful businesses are leveraging marketing automation to streamline their marketing efforts and drive remarkable results. Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, allowing marketers to focus on strategy, creativity, and building valuable relationships with their audience. One leading marketing automation platform that has […]

a person running on a bar graph

The 10 Best Marketing Automation Practices For Growth

You want to get new leads and convert those leads into customers. In order to do that, you need to effectively target your leads. In the old days, that meant poring over endless spreadsheets, trying to find similarities among leads so you can tailor your marketing as efficiently as possible. Marketing Automation practices have changed […]

a person sitting in a bean bag with a laptop

5 Best Shopify Plugins You Should Try

Looking to elevate your e-commerce business? Look no further! Shopify plugins are the sauce that can enhance and customize your store. Shopify plugins are tools designed to add features and capabilities to your Shopify store. Whether you want to enhance the user experience, optimize conversions or streamline operations these plugins have got you covered! With […]

a woman standing next to a funnel

Optimize Leads at All Stages of The B2B Sales and Marketing Funnel

B2B Marketing in today’s world is more complex than ever. Personas are complicated, Marketing technology stacks are ever-evolving, marketing channels intertwined.  You want to build a marketing experience that generates meaningful customer engagements both online and offline, high conversion rates powered by marketing automation, and omnichannel marketing. All this to drive one thing, Growth! Understanding […]

a person holding a phone

Why Revenue Operations (RevOps) Is An Important Growth Function?

Revenue is the leading edge metric business uses to measure its success. A research report by Sales Hacker shows that 24% of businesses already have a revenue operations team, while 15.2% are in the process of forming one. This means that 36% are working on getting RevOps or already have the focus in place.  To […]

Three people in a white coats and blue mask representing coronavirus – impact on B2B marketing and how to minimize It

Coronavirus – Impact On B2B Marketing And How To Minimize It

For B2B marketers the Coronavirus is making marketing tougher so the tough marketers have to get going! It is still to unfold how various economies will suffer from slowdown but one thing is certain marketing for B2B companies will be tougher in the coming days. Major marketing events are getting canceled, overall business budgets will […]

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