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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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Salesforce Service Cloud Gets Smarter with New AI-Powered Conversational Intelligence

  • Diksha Gathania
  • Oct 18, 2024
  • 6 min read

The future of customer service just got a whole lot smarter! Salesforce, the global leader in CRM, has announced a slew of updates to its Service Cloud platform. What’s special about these updates is that they aren’t just tweaks. These innovations

Microsoft Dynamics 365 vs. Salesforce – Which One to Choose for Your Business?

  • Diksha Gathania
  • Oct 18, 2024
  • 7 min read

So, you’ve decided to implement a CRM system in your workflow? Excellent! You’re on the verge of introducing a tool that’s going to transform the way you work.  Quick access to customer data, personalized interactions, and stronger connections are w

How Low-Code AI Integration with Salesforce Einstein 1 Studio Drives Agile Development

  • Diksha Gathania
  • Oct 15, 2024
  • 5 min read

Remember when developing custom AI features for your business felt like a sci-fi concept? Complex coding, cryptic interfaces, and endless improvement cycles required coding professionals. Let’s discover how Einstein Studio 1, with its low-code capabiliti

Maximize Revenue Using Proven Mobile Apps Monetization Strategies

  • Diksha Gathania
  • Oct 15, 2024
  • 6 min read

Does your business have a mobile application? If yes, let’s talk about generating revenue through it. We are talking about monetizing your application to turn those downloads into dollars. App monetization is the combination of art and science that can turn

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Importance of Marketo Instance Cleanup

A scheduled Marketo instance clean-up or implementing data hygiene practices can keep your Marketo perform at its best, year-round. If you experience a slow working Marketo instance or you think it’s not as agile as it once was, then it’s time to clean it up.  Removing unused/old data from your Marketo instance from time to […]

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Transforming Branding in Today’s World

In today’s world of ever-increasing technology influence and numerous digital platforms that are available for your customers to engage with your brand, creating a multi-channel presence is of colossal importance. The traditional branding ways were easier due to limited channels and greater control. But organizations are now technologically driven and are highly cognizant of the […]

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7 Indirect Ways Marketing Automation is Helping You

Marketing Automation is not any hidden concept; it has become the darling of every marketer irrespective of their business size. Once thought to be something for bigger companies Marketing Automation is now prevalent in small and medium-sized businesses in almost every industry. – With 69% of people depending upon online research to engage with a […]

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Do You Really Need a Marketo Audit?

What exactly is a Marketo Audit? The Marketo Health Audit is a comprehensive review of your running marketing automation processes. This Marketo health checkup includes the technical and operational implications of Marketo. It also consists of a thorough check of the processes within Marketo and its integration with CRM. Most audits also examine if your […]

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Do’s & Don’ts of Blogging – Tips to Write Engaging Blogs

Tips for Blog Writing: Boost Your Business and Website Are you looking to take your business and website to the next level? One of the most effective ways to achieve this is through compelling blog writing. In today’s digital era, where content is king, having a well-crafted blog can make all the difference in establishing […]

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5 Must-Haves for B2B Website Conversion Rate Optimization

Conversion Rate Optimization (CRO) based on A/B testing is one of the fastest deployable methodologies to increase the percentage of your website visitors taking the desired action.  There are abundant Conversion Rate Optimization tactics available to increase conversion rates for your B2B website. 5 B2B Website Conversion Rate Optimization Tactics In this blog, we will […]

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