Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.
The future of customer service just got a whole lot smarter! Salesforce, the global leader in CRM, has announced a slew of updates to its Service Cloud platform. What’s special about these updates is that they aren’t just tweaks. These innovations
So, you’ve decided to implement a CRM system in your workflow? Excellent! You’re on the verge of introducing a tool that’s going to transform the way you work. Quick access to customer data, personalized interactions, and stronger connections are w
Remember when developing custom AI features for your business felt like a sci-fi concept? Complex coding, cryptic interfaces, and endless improvement cycles required coding professionals. Let’s discover how Einstein Studio 1, with its low-code capabiliti
Does your business have a mobile application? If yes, let’s talk about generating revenue through it. We are talking about monetizing your application to turn those downloads into dollars. App monetization is the combination of art and science that can turn
In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation. These powerful tools have proven to be highly effective in streamlining processes, improving efficiency, and driving growth. Marketing Automation refers to […]
B2B Event Marketing– According to AdStage, 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018. Depending on the size of the organization, functional responsibilities for event-related activities may sit within multiple departments or geographies, and the skills required may […]
“Content isn’t the King it is the Kingdom”! Thinking about revamping your content marketing strategy or simply looking at building a content development plan, the one thing you will need to do is conduct a thorough audit of your existing content. Before you begin auditing make sure audience segments and their information needs have been […]
Sales and Marketing alignment is an indispensable element in any organization’s success mantra and stating this is nothing, but well, a broken record. In theory,
Marketo Implementation Challenges: How to Triumph Successfully Embarking on a Marketo implementation journey with the help of a marketo agency can be truly transformative for your business. Nonetheless, with great rewards come great challenges. To ensure a smooth and successful implementation of Marketo, it’s essential to recognize and address the hurdles that often arise along […]