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HubSpot Reporting Tool – A Chrome Extension to Improve UX with Multilingual Interfaces

  • Mehakpreet Kaur
  • Dec 20, 2024
  • 6 min read

When translation glitches and awkward phrasing sneak into multilingual interfaces, they derail the entire user experience, causing confusion and frustration. Addressing these issues promptly ensures smooth communication and a seamless experience for all users.

Meeting Google and Yahoo’s New Email Spam Prevention Standards – The HubSpot Way

  • Mehakpreet Kaur
  • Dec 20, 2024
  • 7 min read

Email marketing has long been the lifeblood of many businesses’ outreach efforts. And for good reasons. It’s direct, personal, and cost-effective. However, the world of email marketing has seen significant changes this year as mailbox providers lik

Top Shopify Trends to Watch

  • Rahul Saini
  • Dec 13, 2024
  • 31 min read

Shopify continues to dominate the eCommerce landscape, empowering millions of businesses worldwide to establish their online presence. As we approach 2025, the Shopify ecosystem is evolving rapidly, driven by technological advancements, consumer behavior shift

Harnessing Salesforce Generative AI for Content Creation and Advanced Data Analysis

  • Mehakpreet Kaur
  • Dec 9, 2024
  • 11 min read

Every B2B company knows the struggle: balancing the constant demand for high-quality, scalable content while grappling with mountains of data that hold untapped business potential. Crafting compelling content takes time and resources while extracting actionabl

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7 Indirect Ways Marketing Automation is Helping You

Marketing Automation is not any hidden concept; it has become the darling of every marketer irrespective of their business size. Once thought to be something for bigger companies Marketing Automation is now prevalent in small and medium-sized businesses in almost every industry. – With 69% of people depending upon online research to engage with a […]

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Do You Really Need a Marketo Audit?

What exactly is a Marketo Audit? The Marketo Health Audit is a comprehensive review of your running marketing automation processes. This Marketo health checkup includes the technical and operational implications of Marketo. It also consists of a thorough check of the processes within Marketo and its integration with CRM. Most audits also examine if your […]

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Do’s & Don’ts of Blogging – Tips to Write Engaging Blogs

Tips for Blog Writing: Boost Your Business and Website Are you looking to take your business and website to the next level? One of the most effective ways to achieve this is through compelling blog writing. In today’s digital era, where content is king, having a well-crafted blog can make all the difference in establishing […]

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5 Must-Haves for B2B Website Conversion Rate Optimization

Conversion Rate Optimization (CRO) based on A/B testing is one of the fastest deployable methodologies to increase the percentage of your website visitors taking the desired action.  There are abundant Conversion Rate Optimization tactics available to increase conversion rates for your B2B website. 5 B2B Website Conversion Rate Optimization Tactics In this blog, we will […]

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(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation. These powerful tools have proven to be highly effective in streamlining processes, improving efficiency, and driving growth. Marketing Automation refers to […]

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Key Skills & Roles Required For Successful B2B Event Marketing

B2B Event Marketing– According to AdStage, 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018. Depending on the size of the organization, functional responsibilities for event-related activities may sit within multiple departments or geographies, and the skills required may […]

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