Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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From Acquisition to Retention: The Role of CRM Customer Service Software

Customer relationship management (CRM) is the bedrock of success in a competitive business ecosystem. Businesses that strike the perfect equilibrium between relationship management and customer retention can gain an edge over their competitors. From tracking customer interactions and behaviors to creating personalized experiences, CRM or customer relationship management software and strategies can help your business […]

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Unlocking the Power of Success Metrics: A Framework for Measuring Success and Driving Growth

There are various success metrics that you can consider depending on the goals and objectives of your business. Some common success metrics include revenue growth, customer acquisition and retention rates, profit margin, market share, customer satisfaction, and employee productivity. These metrics can provide a comprehensive view of your company’s performance in different areas. Setting up […]

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The ROI Metrics Revolution: How Successful Companies are Driving Growth and Revenue

Start your journey to business excellence by harnessing the power of ROI measurements. Measuring returns on investments, as successful businesses have discovered, is the key to unlocking growth and driving strategic decision-making. By leveraging the insights provided by ROI metrics, you obtain a better knowledge of the effect of your company initiatives and may build […]

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What Are Good Revenue Metrics? Answering Your Burning Questions

Did you know that B2B companies with excellent revenue metrics outperform competitors in terms of growth? Why? This is due to the fact that revenue indicators are crucial for determining and enhancing B2B marketing performance.  But what precisely are revenue metrics, and how can companies utilize them to spur growth? Simply, revenue metrics are key […]

A man is standing facing a computer screen with a graph on it and is pointing. This image is representing sales pipeline metrics

Top 10 Sales Pipeline Metrics Your Team Should Be Tracking

As a sales leader of an enterprise, you have definitely encountered situations where you are rushing to prepare for your weekly sales meeting, but somehow you don’t have enough time. So, as an alternative to getting loaded with calls, training, and demos, you open your CRM to review your team’s progress. But all you find […]

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9 Best Prototyping Tools for UI and UX Designers

As a UI/UX designer, you understand the importance of creating a high-quality prototype. And without the right tools, creating a prototype can be an excruciating and time-consuming endeavor. How will you find an ideal tool that meets all the demands of your design project?There are a plethora of prototyping tools available, some of which are […]

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Mastering Metrics Marketing: A Comprehensive Guide to Measuring Success

Metrics Marketing is an incredibly powerful tool in the world of digital marketing that helps businesses measure and optimize their marketing strategies. It is all about analyzing data to make informed decisions, leading to more successful campaigns and higher returns on investment. There’s so much to unpack here, so let’s dive in and explore the […]

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Top 9 Mistakes You Should Avoid to Make the Most of Metric Insights

Over 54 million professionals worldwide work dedicatedly in the field of data analytics to gain meaningful metrics insights. Majority of businesses agree that data accessibility is crucial to their success. Moreover, by utlizing data analytics, companies can improve their employee management and customer experience. However, analyzing data alone is not enough and your need to […]

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Metrics Targets: What They Are and Their Role in Business Performance

“It is no use saying “we are doing our best.” You have to succeed in doing what is necessary.” Winston Churchill While the former British PM was no businessman, his quote summarizes the need to measure and map results against future goals. When you are running a business, you need to track performance constantly. Defining […]

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