Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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Top Customer Retention Strategies and Best Practices to Improve ROI

Retaining customers is more valuable than acquiring new ones. Customer retention is a challenging task but worth the effort because it leads to higher ROI and is cost-effective.  According to research by Frederick Reichheld of Bain & Company, a 5% increase in customer retention in financial services can result in over 25% profit growth. Therefore, […]

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Disrupt or Be Disrupted: Cracking the Code to Exceptional Customer Experiences

Delivering excellent client experiences is no longer a luxury in today’s brutally competitive business environment; it’s a strategic need that can differentiate your company. Customer experience is a transforming journey that enthralls and satisfies customers at every touchpoint rather than merely being a transactional procedure. It’s about producing wonderful experiences that endure long after the […]

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Mastering the Numbers: A Guide to ROI in Marketing Automation Services

Businesses and marketing professionals must examine their Marketing Automation ROI closely to make strategic adjustments and increase the yielding potential of their marketing endeavors. This blog will help you understand the ins and outs of ROI in Marketing Automation.

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The Art of Intelligent Customer Service: The Key to Delighting and Retaining Customers

A business retaining its customers is more likely to succeed than others. According to a study by American Express, acquiring a new customer is 6-7 times more expensive than retaining one. Another study by Bain and Company suggests that a 5% increase in customer loyalty translates to a 25-95% increase in revenue! While you should […]

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Customer Contacts: Why They Matter and How to Improve Them

If you’ve ever asked yourself, “What on earth are customer contacts?” you’ve landed in the right place.  Stick around as we delve deeper into customer contact definition, where to contact customer service, and much more. Presenting the ins and outs of customer contacts. Let’s begin: Looking to improve your customer contacts? Learn how to strengthen […]

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The Zest of Success: Mastering the Art of Spicy Customer Contacts

Customer service has become a key success factor in today’s fiercely competitive corporate environment. The power of successful client interactions is at the core of excellent customer service. These contacts, whether they take place via the phone, email, live chat, or in-person meetings, have the power to build enduring impressions on consumers. Effective customer interactions […]

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The Power of Good Business Customer Service: Building Strong Relationships for Success

In today’s competitive business landscape, providing exceptional customer service is more critical than ever. In this blog post, we will explore the significance of good business customer service and how it can foster strong relationships, enhance business customer loyalty, and drive overall success.  From understanding what is customer business relationship to identifying the best customers […]

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The Customer Connection: Building Bridges for Business Success

Picture this: When you enter a store prepared to buy something, the salesman welcomes you with a blank gaze and robotic pleasantries. How would you feel? Probably, irrelevant and unappreciated, and you might be inclined to take business somewhere else.  Now, flip the script. Imagine entering a store where the employees go above and beyond […]

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The Role of Artificial Intelligence in Marketing Automation

Marketers have always sought new and innovative ways to reach their target audience, from eye-catching billboards to witty social media posts. And now, with the help of artificial intelligence, the possibilities are endless! AI is not just for sci-fi movies and Elon Musk’s tweets. It’s also playing a huge role in marketing automation. Integrating AI […]

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