Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

A man is standing facing a computer screen with a graph on it and is pointing. This image is representing sales pipeline metrics

Top 10 Sales Pipeline Metrics Your Team Should Be Tracking

As a sales leader of an enterprise, you have definitely encountered situations where you are rushing to prepare for your weekly sales meeting, but somehow you don’t have enough time. So, as an alternative to getting loaded with calls, training, and demos, you open your CRM to review your team’s progress. But all you find […]

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9 Best Prototyping Tools for UI and UX Designers

As a UI/UX designer, you understand the importance of creating a high-quality prototype. And without the right tools, creating a prototype can be an excruciating and time-consuming endeavor. How will you find an ideal tool that meets all the demands of your design project?There are a plethora of prototyping tools available, some of which are […]

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Mastering Metrics Marketing: A Comprehensive Guide to Measuring Success

Metrics Marketing is an incredibly powerful tool in the world of digital marketing that helps businesses measure and optimize their marketing strategies. It is all about analyzing data to make informed decisions, leading to more successful campaigns and higher returns on investment. There’s so much to unpack here, so let’s dive in and explore the […]

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Top 9 Mistakes You Should Avoid to Make the Most of Metric Insights

Over 54 million professionals worldwide work dedicatedly in the field of data analytics to gain meaningful metrics insights. Majority of businesses agree that data accessibility is crucial to their success. Moreover, by utlizing data analytics, companies can improve their employee management and customer experience. However, analyzing data alone is not enough and your need to […]

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Metrics Targets: What They Are and Their Role in Business Performance

“It is no use saying “we are doing our best.” You have to succeed in doing what is necessary.” Winston Churchill While the former British PM was no businessman, his quote summarizes the need to measure and map results against future goals. When you are running a business, you need to track performance constantly. Defining […]

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Mastering Metrics: How to Identify and Use the Right Indicators for Your Business

Are you keeping up with the competitive and fast-paced B2B world? You might be lagging behind if you’re not leveraging metrics data. To keep ahead of the competition and accomplish your business goals, metrics data is essential. You might be wondering what precisely metrics data is. It’s just a collection of quantifiable indicators that may […]

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Know Your Metrics Data: Top 9 Metrics for Customer Engagement Explained

A successful business needs multiple elements in the right place. It should be able to innovate new products, ensure customer satisfaction, build customer loyalty and most importantly, have the right tools to analyze metrics data.  Why is it important to track metrics data? Because without measuring user engagement, it is impossible to gain valuable insights […]

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Crafting a Winning Content Marketing Strategy: Your Comprehensive Guide

In order to stay relevant (and in the business), it is important to reevaluate your content marketing strategy. Whether you are planning to optimize your content goals or have been using the same goals ever since you started (or even for a while), you need to revisit your content plan to see what has worked […]

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How Content Marketing Can Help Your SEO Efforts

You might have created a fantastic content piece, but what is the point if it does not appear on search engines?  With 8.5 billion searches happening every day on Google, you do not want your content to get lost in the crowd.  So, it is imperative to make your content easily searchable and visible, or else you […]

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