14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
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Talk of likes, shares, conversion rates, click-through rates, page views. What do you think of these? Are they just numbers? For a marketer like you, they are your heart and soul. If you are managing a marketing campaign for your brand, they’re the building blocks for success. In today’s digital age, you have unprecedented data […]
Marketo is a leading marketing automation tool that helps businesses simplify complex marketing processes, generate and convert leads, and foster meaningful relationships with customers. With Marketo in your corner, you are already a step ahead of your competitors. However, one thing that we know about Marketo, is that they constantly add powerful sales features to […]
The Power of Authenticity in Content Marketing In today’s digital landscape, where consumers are constantly bombarded with an overwhelming amount of information, standing out becomes a challenge. This is where authenticity in content marketing comes into play. Authenticity has become the holy grail for brands, as it builds trust, establishes credibility, and ultimately drives long-term […]
Do you put in a lot of work into creating some great content for your website but end up feeling like you are addressing a deaf crowd? That’s probably because once you hit the ‘Publish’ button, you forget about your content. Do you make sure that your content is performing well? Are you measuring the […]
“Your website has a high bounce rate” – A nightmare for marketers. A high bounce rate is something that keeps marketers up all night. Moreover, this is one of the major points of discussion on Twitter, Facebook, and other digital marketing groups. And this is the reason you are reading this article. No matter what […]
Many companies are still unsure whether an email is an inbound or outbound form of marketing. The truth is, it is both. Amid cut-throat competition, attracting targeting audience with a single technique can fall short. This is why companies invest in various forms of marketing that can help them generate traffic, leads, and eventually boost […]
Over the years, web analytics has experienced changes transforming how businesses gather and interpret data about their presence. From methodologies to the introduction of technologies, the evolution of web analytics has brought forth both opportunities and challenges for businesses. What is the future of web analytics? The future of web analytics lies in embracing emerging […]
The amount of data we produce on daily basis is outrageous. This is the reason new phrases like “zettabyte” are getting into the picture. Billions of people have access to the internet and every action is taken online results in new data. And data production benefits businesses as they can collect the data and use […]
In the highly competitive B2B landscape, businesses need to optimize their marketing efforts and achieve better results with fewer resources. Marketing automation has emerged as a powerful solution, enabling B2B companies to streamline their marketing processes, improve lead management, and personalize customer experiences. Marketing automation has become a game-changer for businesses of all sizes. Streamlining, […]