14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Pardot Einstein’s Engagement Model– The big thing of present fast recedes into the irrelevance tomorrow and the raison d’etre of today’s B2B marketing is “automation, integration, and speed.” Artificial Intelligence (AI) is empowering B2B marketers in ways hitherto unknown and opportunity lies in cashing on it. And rightly so its usage has jumped manifold with […]
“True wisdom is like an ocean; the deeper you go the greater the treasures you’ll find.” In 1898, when ad agency executive Elias St. Elmo Lewis developed the marketing funnel concept, he might not have imagined how it would impact the business in the future. Modern-day marketers have understood that the real growth for the […]
In the world of B2B marketing, lead management is a crucial process that every business should prioritize. But what exactly is lead management in B2B marketing and why is it so important? In this article, we will explore the definition of lead management and delve into the significance of effective lead management for businesses. “Productivity […]
In today’s digital world, successful businesses are leveraging marketing automation to streamline their marketing efforts and drive remarkable results. Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, allowing marketers to focus on strategy, creativity, and building valuable relationships with their audience. One leading marketing automation platform that has […]
You want to get new leads and convert those leads into customers. In order to do that, you need to effectively target your leads. In the old days, that meant poring over endless spreadsheets, trying to find similarities among leads so you can tailor your marketing as efficiently as possible. Marketing Automation practices have changed […]
Looking to elevate your e-commerce business? Look no further! Shopify plugins are the sauce that can enhance and customize your store. Shopify plugins are tools designed to add features and capabilities to your Shopify store. Whether you want to enhance the user experience, optimize conversions or streamline operations these plugins have got you covered! With […]
B2B Marketing in today’s world is more complex than ever. Personas are complicated, Marketing technology stacks are ever-evolving, marketing channels intertwined. You want to build a marketing experience that generates meaningful customer engagements both online and offline, high conversion rates powered by marketing automation, and omnichannel marketing. All this to drive one thing, Growth! Understanding […]
Revenue is the leading edge metric business uses to measure its success. A research report by Sales Hacker shows that 24% of businesses already have a revenue operations team, while 15.2% are in the process of forming one. This means that 36% are working on getting RevOps or already have the focus in place. To […]
For B2B marketers the Coronavirus is making marketing tougher so the tough marketers have to get going! It is still to unfold how various economies will suffer from slowdown but one thing is certain marketing for B2B companies will be tougher in the coming days. Major marketing events are getting canceled, overall business budgets will […]