Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.
AI isn’t coming for your job—it’s already here! It’s generating blog posts, crafting email subject lines, and even making art. So, where does that leave us, content marketers? If robots are taking over the busy work, how do we stand out, secure our rol
Google Analytics 4 (GA4) represents a revolutionary step forward in how businesses can track and analyze user interactions across websites and apps. By shifting from a session-based to an event-based data model, GA4 provides deeper insights into customer behav
Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, introduces a revolutionary approach to tracking user interactions. Designed to replace Universal Analytics, GA4 operates on an event-based tracking model, offering businesses a mo
When translation glitches and awkward phrasing sneak into multilingual interfaces, they derail the entire user experience, causing confusion and frustration. Addressing these issues promptly ensures smooth communication and a seamless experience for all users.
“Your brand name is only as good as your reputation.” – Richard Branson Want to buy a new phone, looking at what customers are saying? Planning to join a new company, checking their employee reviews? Reading a new novel, appreciating the writer through social shoutout? Customer reviews are a major part of making or breaking […]
Email marketing has an average ROI of $38 for each $1 spent, suggests research by DMA. When we talk about the most efficient and affordable form of marketing strategies, email marketing pops right up. For decades, email marketing strategies have been helping businesses and marketers to stay connected with their present and potential customers, and […]
Do you remember back when we collected magazines, and we sat around pretending to read, but actually, we were just flipping through and hopping from picture to picture? Looks like things are still the same! Now, instead of magazines, we have online content, where we scan through the entire page instead of reading. Check these […]
Account-based marketing (ABM) is a marketing strategy that focuses more on high-value targets. This approach is driven by user data and delivers a more personalized approach to better capture them. The strategy takes the preferences and attributes of the accounts to craft a specific approach towards them. With the help of ABM, you can make […]
Delivering superior customer experience and converting customers into brand advocates are the new battlegrounds for modern businesses. However, to deliver stellar CX, team collaboration is essential, and that requires effective data access for every team. If you’re using Marketo as your marketing automation platform and Salesforce as your CRM platform, chances are you’re aware of […]
For those who are into B2B marketing doing automation, talking about marketing automation may remind them of “spamming”. But marketing automation is more than that. Tools like Salesforce Pardot eliminate these gloomy thoughts and bring productivity, smart campaigns, conversion rates, and more creative terms like lead nurturing in the game. Pardot users have seen a […]