Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.
AI isn’t coming for your job—it’s already here! It’s generating blog posts, crafting email subject lines, and even making art. So, where does that leave us, content marketers? If robots are taking over the busy work, how do we stand out, secure our rol
Google Analytics 4 (GA4) represents a revolutionary step forward in how businesses can track and analyze user interactions across websites and apps. By shifting from a session-based to an event-based data model, GA4 provides deeper insights into customer behav
Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, introduces a revolutionary approach to tracking user interactions. Designed to replace Universal Analytics, GA4 operates on an event-based tracking model, offering businesses a mo
When translation glitches and awkward phrasing sneak into multilingual interfaces, they derail the entire user experience, causing confusion and frustration. Addressing these issues promptly ensures smooth communication and a seamless experience for all users.
“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams What is better – knowledge or insights? Though knowledge is power, when it comes to analyzing customer behavior, you cannot afford to overlook insights. Understanding customer data is better than just gathering it for marketing purposes! Getting proper […]
Over 51% of companies on an average are using marketing automation tools and have seen positive growth in their businesses. Marketing automation is evolving exponentially. It’s not us that is saying so, but the marketing automation usage itself is doing all the talking. (Check this report by EmailMonday that totally backs our statement.) The rapid […]
Salesforce Flows are a powerful tool that can automate complex business processes and user experiences. It empowers users to design and streamline complex business processes with ease. Navigating Salesforce Flows requires a proactive approach, leveraging its capabilities to their fullest potential. And, it’s important to follow certain best practices when building Flows to ensure they […]
Welcome to a goldmine of strategies where each hack is a stepping stone to your online store’s success. In the bustling digital marketplace, page speed isn’t just a convenience—it’s the heartbeat of your conversion rates. Imagine the sheer number of potential sales slipping through your fingers with each ticking second of delay. Luckily, we’re diving […]
The magic of the season is here! Shopping bags, gifts, room decorations, fancy dinners… you name it and it brings a smile to your face. Holidays are certainly something that can make anyone around the globe happy as a lark. The joy is not limited to individuals; the holiday season works like a charm for […]
Even during the pandemic crises, when the travel and hospitality industry had crashed, the retail industry continued to flourish. From the third quarter of 2020 to that of 2021, total retail sales increased 13.1%. Also, these are expected to exceed $4.44 trillion in 2021, indicating quite a bright future for retail. Concerning this, you cannot […]
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