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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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Content Marketers vs AI: How to Stay Relevant, Sharp, and Gainfully Employed

  • Akanksha Dass
  • Dec 23, 2024
  • 5 min read

AI isn’t coming for your job—it’s already here! It’s generating blog posts, crafting email subject lines, and even making art. So, where does that leave us, content marketers? If robots are taking over the busy work, how do we stand out, secure our rol

Top Challenges in GA4 Implementation and How to Overcome Them

  • Rahul Saini
  • Dec 23, 2024
  • 25 min read

Google Analytics 4 (GA4) represents a revolutionary step forward in how businesses can track and analyze user interactions across websites and apps. By shifting from a session-based to an event-based data model, GA4 provides deeper insights into customer behav

Event Tracking in GA4: A Complete Guide to What Marketers Need to Know

  • Rahul Saini
  • Dec 23, 2024
  • 27 min read

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, introduces a revolutionary approach to tracking user interactions. Designed to replace Universal Analytics, GA4 operates on an event-based tracking model, offering businesses a mo

HubSpot Reporting Tool – A Chrome Extension to Improve UX with Multilingual Interfaces

  • Mehakpreet Kaur
  • Dec 20, 2024
  • 6 min read

When translation glitches and awkward phrasing sneak into multilingual interfaces, they derail the entire user experience, causing confusion and frustration. Addressing these issues promptly ensures smooth communication and a seamless experience for all users.

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Image of a woman lying on top of a large desktop with a mobile phone in her hand represent How to Repurpose Your Content the Right Way

How to Repurpose Your Content the Right Way

Do you want better SEO results? Repurpose your existing content and achieve greater success. You have already invested in creating the original content, why not repurpose it and use it to increase your reach. Get an idea of the overall success of your original content here.

a man working on a laptop with some rating and review image showing lead generation tactics

Tried and Tested B2B Lead Generation Tactics

Working in Salesforce has always been your dream, and today you are on your way to turning it into reality, all set to walk into the interview room to impress the interviewers with your knowledge and skills, and then out of nowhere, your phone rings. “Hello Ma’am, I’m Brandon; is it the right time to […]

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5 Steps In Finding The Perfect Marketing Automation Agency

Do you want to be able to do more than you’re able to right now? If your organization has reached its peak and limitations due to traditional systems it’s time to bring marketing automation to the mix. You will need automation if you hope to bring growth to your organization. That being said, choosing the […]

Image of a man in computer screen holding a megaphone with some icon black friday & cyber monday strategies

Black Friday & Cyber Monday Strategies For Ecommerce Marketing

Are you excited about the busiest season for eCommerce marketing? Or are you a little nervous? Don’t worry; we’ve got your back. Black Friday and Cyber Monday are arguably some of the most sought out shopping weekends. Every marketer out there is gonna put up a tough battle to dominate in the ad and inbox […]

a computer screen with a 8 mistakes to avoid in 2023

SEO Mistakes to Avoid

Hello there, savvy webmasters and digital marketers! As we sail, it’s time to leave outdated SEO tactics in our wake and chart a course for success. Google’s algorithms are more sophisticated than ever, and keeping up with their guidelines isn’t just a best practice—it’s the bedrock of your website’s health and search rankings. In this […]

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How A/B Testing Can Help Perfect Your Pardot Emails

Because email communications are such a vital element of a marketing plan, it’s critical to keep your emails in tip-top shape. The following Pardot official statement is the best guide for your campaign. “After all, successful email campaigns aren’t just about your email template”. Then, what is it all about?  It’s about creating impactful and […]

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