Resources

Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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Content Marketers vs AI: How to Stay Relevant, Sharp, and Gainfully Employed

  • Akanksha Dass
  • Dec 23, 2024
  • 5 min read

AI isn’t coming for your job—it’s already here! It’s generating blog posts, crafting email subject lines, and even making art. So, where does that leave us, content marketers? If robots are taking over the busy work, how do we stand out, secure our rol

Top Challenges in GA4 Implementation and How to Overcome Them

  • Rahul Saini
  • Dec 23, 2024
  • 25 min read

Google Analytics 4 (GA4) represents a revolutionary step forward in how businesses can track and analyze user interactions across websites and apps. By shifting from a session-based to an event-based data model, GA4 provides deeper insights into customer behav

Event Tracking in GA4: A Complete Guide to What Marketers Need to Know

  • Rahul Saini
  • Dec 23, 2024
  • 27 min read

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, introduces a revolutionary approach to tracking user interactions. Designed to replace Universal Analytics, GA4 operates on an event-based tracking model, offering businesses a mo

HubSpot Reporting Tool – A Chrome Extension to Improve UX with Multilingual Interfaces

  • Mehakpreet Kaur
  • Dec 20, 2024
  • 6 min read

When translation glitches and awkward phrasing sneak into multilingual interfaces, they derail the entire user experience, causing confusion and frustration. Addressing these issues promptly ensures smooth communication and a seamless experience for all users.

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What Are Lead Scoring and Grading in Pardot and How to Set Up Both

Pardot has already earned an incredible market share in the field of Marketing Automation and B2B marketers across the world are using it to drive their marketing campaigns intelligently.  Pardot comes from the house of Salesforce, the world’s leading CRM solutions provider, which makes it a very reliable solution. It offers various tools to B2B […]

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Lessons in Marketing from the King of Halloween: Tim Burton

Tim Burton is an American film director, producer, writer, and artist. He is known for his gothic fantasy and horror films such as Beetlejuice, Edward Scissorhands, The Nightmare Before Christmas, Ed Wood, Sleepy Hollow, Corpse Bride, Sweeney Todd: The Demon Barber of Fleet Street, and Frankenweenie. His movies have become a huge success and an […]

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Top App Marketing Strategies For New Users Acquisition

So you have built a next-generation app but don’t know where to start with marketing it? Are you wondering how to attract users to your new app?  With more than 100,000 new Android apps released in the Google Play Store every month and  2.87 million apps available for download, it’s not an easy task.  Amid […]

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6 Elements That Contribute to Marketing Automation Success

Marketing automation solutions are highly necessary to keep up with the competitive business market. Your existing methods and strategies might seem effective for a smaller audience, but automating a large portion of your tasks gives you room for growth. Don’t take our word for it, but the statistics never lie: Freeing your team from the […]

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How To Generate High-Quality Leads With LinkedIn Product Pages

Cultivating a huge following on LinkedIn is not easy but not impossible either. It needs to be met with suitable strategies as this is not exactly your average social media platform. You need to roll up your sleeves and craft a strategy that goes with the professional setting of LinkedIn. LinkedIn is an important platform […]

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The Right Way to Perform Pardot Automation Audit

An Expert Guide to Pardot Automation Audit: Maximizing Marketing Efficiency As the world of digital marketing evolves at a breakneck pace, businesses are turning to Pardot – a powerful marketing automation platform that helps streamline and optimize their marketing efforts. With its array of features, including lead management, email marketing, and lead nurturing, Pardot has […]

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