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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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Content Marketers vs AI: How to Stay Relevant, Sharp, and Gainfully Employed

  • Akanksha Dass
  • Dec 23, 2024
  • 5 min read

AI isn’t coming for your job—it’s already here! It’s generating blog posts, crafting email subject lines, and even making art. So, where does that leave us, content marketers? If robots are taking over the busy work, how do we stand out, secure our rol

Top Challenges in GA4 Implementation and How to Overcome Them

  • Rahul Saini
  • Dec 23, 2024
  • 25 min read

Google Analytics 4 (GA4) represents a revolutionary step forward in how businesses can track and analyze user interactions across websites and apps. By shifting from a session-based to an event-based data model, GA4 provides deeper insights into customer behav

Event Tracking in GA4: A Complete Guide to What Marketers Need to Know

  • Rahul Saini
  • Dec 23, 2024
  • 27 min read

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, introduces a revolutionary approach to tracking user interactions. Designed to replace Universal Analytics, GA4 operates on an event-based tracking model, offering businesses a mo

HubSpot Reporting Tool – A Chrome Extension to Improve UX with Multilingual Interfaces

  • Mehakpreet Kaur
  • Dec 20, 2024
  • 6 min read

When translation glitches and awkward phrasing sneak into multilingual interfaces, they derail the entire user experience, causing confusion and frustration. Addressing these issues promptly ensures smooth communication and a seamless experience for all users.

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Top 5 Adobe Commerce Alternatives to Check Out

Adobe leads the market with its impressive eCommerce solution, Adobe Commerce, helping businesses create stellar B2B and B2C shopping experiences with out-of-the box features. While Adobe Commerce offers a wide range of features and benefits, it’s not always the perfect fit for every business. While this big-budget solution is worth the cost for enterprise  level […]

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HubSpot’s Prospecting Feature: Everything You Need to Know

Sales prospecting tools are important time savers. There are many in the market but you need to look for one that also offers effective contact information management and reporting, like HubSpot’s new ‘Prospecting’ feature. It helps boost your business value significantly by saving your time and resources when building B2B relationships and generating income. Many […]

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Immersive Technologies: A Deep Dive Into Augmented Reality and Virtual Reality 

We’re all pretty glued to our screens nowadays, aren’t we? Be it our computers, smartphones, or televisions, these screens are our windows to news, social media, movies, and much more. But now, with Virtual Reality (VR) and Augmented Reality (AR), we’re not just passive consumers of digital content; we’re stepping into a new era of […]

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Ideate, Create, and Share With HubSpot’s AI Content Assistant

HubSpot is a dream customer relationship management platform for every marketer, as it has robust features that support all modern marketing activities.  Team HubSpot is known for constantly innovating and adding new features to its platform to cater to the dynamic market needs.  In keeping with this tradition, they introduced some pretty cool AI-powered tools […]

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Enhance Your Sales Processes with CPQ Consulting

If you are looking to optimize your sales processes and drive increased revenue, Salesforce CPQ can be a game-changer for your business. In this article, we will explore the definition and explanation of Salesforce CPQ and discuss its importance and the benefits it brings to streamline sales processes. What is Salesforce CPQ? Salesforce CPQ, which […]

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The Ultimate Guide to Salesforce Data Migration: Best Practices That Drive Success

Are you planning to seek Salesforce migration services from a Salesforce marketing cloud agency and want to ensure a seamless transition while avoiding potential pitfalls? Look no further! This comprehensive guide will explore the importance of Salesforce data migration services and the best practices to help you achieve a successful and hassle-free migration process. Data […]

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