Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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Tools of Titans: Empowering Champions with Cutting-Edge Customer Support Technologies

The Wide Array of Customer Support Technologies There is an impressive range of customer support technologies available, designed to streamline and optimize customer interactions. One such technology is live chat software, which allows businesses to provide real-time assistance and resolve queries instantly. Interactive voice response (IVR) systems let customers navigate through various options via voice […]

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Unveiling the Support Superstars: The Vital Role of Customer Support Software

Are you ready to go out on an exciting adventure to learn how cutting-edge software solutions can transform customer support? Prepare to buckle up and come along as we explore interactively how technology can improve customer experiences. Imagine this: You’re a consumer looking to a company for assistance with a pressing query or problem. You […]

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Enhancing Customer Service – How Marketing Automation Has Changed the Game?

“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” – Henry Ford There is no argument for the fact that customer experience is the biggest market differentiator in today’s dynamic business environment. A century back, businesses could harp on their brand equity. Till about a few […]

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Ethics at the Core: Unveiling the Red-Hot Power of Conscious Customer Service

Today’s industry is highly competitive and providing excellent customer service is one of the best ways to thrive your business. There’s no denying that offering exceptional customer service has the capacity to alter the game, yet this power is often overlooked. Exceptional customer service becomes the essential distinction in a market where products and services […]

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Putting Customers First: Unlocking the Power of Customer-Centric Marketing

Customer marketing strategies help businesses cater to the targeted pain points and requirements of their customers. This blog will help you understand the intricacies of customer-centric marketing strategies in detail.

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Top Customer Retention Strategies and Best Practices to Improve ROI

Retaining customers is more valuable than acquiring new ones. Customer retention is a challenging task but worth the effort because it leads to higher ROI and is cost-effective.  According to research by Frederick Reichheld of Bain & Company, a 5% increase in customer retention in financial services can result in over 25% profit growth. Therefore, […]

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Disrupt or Be Disrupted: Cracking the Code to Exceptional Customer Experiences

Delivering excellent client experiences is no longer a luxury in today’s brutally competitive business environment; it’s a strategic need that can differentiate your company. Customer experience is a transforming journey that enthralls and satisfies customers at every touchpoint rather than merely being a transactional procedure. It’s about producing wonderful experiences that endure long after the […]

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Mastering the Numbers: A Guide to ROI in Marketing Automation Services

Businesses and marketing professionals must examine their Marketing Automation ROI closely to make strategic adjustments and increase the yielding potential of their marketing endeavors. This blog will help you understand the ins and outs of ROI in Marketing Automation.

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The Art of Intelligent Customer Service: The Key to Delighting and Retaining Customers

A business retaining its customers is more likely to succeed than others. According to a study by American Express, acquiring a new customer is 6-7 times more expensive than retaining one. Another study by Bain and Company suggests that a 5% increase in customer loyalty translates to a 25-95% increase in revenue! While you should […]

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