Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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Harnessing the Power of Google Analytics: Deep Dive into Web Services, API, Property ID, and Streams

“Information is the oil of the 21st century, and analytics is the combustion engine.” Peter Sondergaard  This quote from the former VP at Gartner summarizes the importance of analytics. You need to know the pulse of your audience to make the most intelligent marketing decisions. The web analytics market has been growing steadily in the […]

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From Bytes to Browsing: How Website Cookies Fuel Personalization and User Convenience

Website cookies are like the secret ingredients that add flavor to your online experience. They are critical in making your online experience more enjoyable and customized. These handy small text files, which are saved on your device, serve as a memory bank for websites, allowing them to remember your preferences, follow your behavior, and serve […]

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Mastering Marketo Integration: Best Practices for Optimal Performance

Marketo integration best practices will help you leverage the optimum benefits of Marketo with better integration possibilities. This blog discusses anything and everything related to Marketo integration.

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From Clicks to Conversions: Maximizing Marketing Impact with Marketo API

Staying ahead of the competition demands smart and effective marketing techniques in this ever-changing company environment. In the world of marketing automation, Marketo is one platform that has gained a lot of attention. Have you heard of it? Marketo is an effective solution that aids companies in automating and maximizing their marketing initiatives. It offers […]

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A Detailed Guide on Data Integration with Marketo

If you use multichannel marketing—think social media, email blasts, Google ads, and more—you will need to get your head around data integration. And if you use Marketo for automation, you must ensure you implement best practices for a smooth data flow between your database warehouse and Marketo.  What is Database Integration? Database integration involves combining […]

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Driving Growth and Innovation: How Apps Integration Catalyzes Success

It is essential to be able to link and integrate these apps without any hiccups in the modern digital environment, where innumerable software applications coexist. The way businesses run and people engage with technology are both revolutionized by app integration in this situation. App integration has become a revolutionary force in increasing effectiveness and fostering […]

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Empowering the Customer: Reflecting on the Transformative Potential of Marketo Customer Service

Marketo customer service is a hidden weapon that distinguishes the remarkable from the average in a company environment rife with tough competition. As we explore the world where companies prosper by exceeding customers’ expectations and leaving a lasting impression, be ready to set off on a transforming trip. Imagine a society in which providing excellent […]

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HubSpot for Small Business: Driving Growth Through Marketing Automation

Let’s start by asking this question – what is the mantra to success in the technology-driven world? The answer is harmonizing the relationship between the holy trinity – marketing, sales, and customer service. Businesses that crack this code and embrace automation streamline their operations, attract more customers, and drive sustainable growth.  If you are a […]

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Harnessing the Power of Customer Service Training for Success

Exceptional customer experiences are more important in today’s fast-paced and fiercely competitive corporate environment. And guess what? The key to providing such exceptional experiences is effective training. Think about it: when we contact businesses, we all desire exceptional assistance and individualized attention. We want to feel appreciated and cared for in addition to receiving excellent […]

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