14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
In the ever-evolving world of marketing automation, staying ahead of the curve is essential for your business success. One way to gain a competitive edge, access powerful marketing tools, and enhance your service offerings is by becoming a partner with leading marketing automation platforms like Marketo with the help of a reliable Marketo agency. When […]
Converting prospects into loyal customers and brand advocates involves a series of steps that demand collaboration across diverse teams. That’s why connecting your marketing tools with your customer database (CRM) is a smart move. If you’re using Marketo as your marketing automation platform, you’re already on track to open up exciting opportunities. Studies show that […]
The Father of Computing, Charles Babbage said, “Errors using inadequate data are much less than those using no data at all.” Customer data is a goldmine of insights; some call it the oil of the 21st century. Businesses with the best customer data are miles ahead of their competitors in today’s fast-paced and highly competitive […]
There are nearly 5.18 billion active internet users and 4.8 billion social media users globally. Simply put, there’s a great opportunity for your brand to engage with audiences and drive massive growth for your business. One of the most effective ways to spread brand awareness and generate leads is through marketing campaigns. And if you […]
With 61,773 companies using Marketo as their marketing automation platform, it is quickly becoming a leading growth platform for modern businesses. From curating successful marketing campaigns to delivering exceptional customer experiences, Marketo can be your go-to marketing automation platform. It offers everything scaling businesses need to engage and delight customers, generate more leads, and witness […]
Marketo is one the most powerful platforms that has stood strong over the years due to its constant innovation. If you already use it as your marketing automation platform, you’re on your way to generating more leads, delighting customers, and witnessing better ROI. However, effectively implementing and leveraging Marketo requires a deep understanding of the […]
Generating leads and keeping customers engaged throughout their journey is an uphill battle for many businesses. Additionally, they find it difficult to extract rich insights from a large amount of data that they’ve collected and put it to use. To solve these challenges, a majority of businesses, today, use marketing automation. In fact, the global […]
Marketo is a marketing automation software that allows businesses to streamline, automate and measure marketing campaigns. Marketo’s platform includes a range of features such as lead management, email marketing, social media marketing, customer base marketing, analytics, and more. B2B marketing is all about building and maintaining strong relationships with potential customers. Marketo services help businesses […]
Today, brands create marketing campaigns to promote focused efforts that guide customers toward the desired action. These campaigns are specifically designed to give brands an identity, personality, and emotion. The right marketing campaign can do the same for your business. And a powerful marketing automation platform like Marketo helps to plan, create, and execute those […]