Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 15 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 15 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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Salesforce Architecture: Weighing the Pros and Cons of Single-Org vs Multi-Org

A well-planned Salesforce architecture lays the groundwork for scalability and governance as your use of Salesforce matures. One of the key decisions you’ll need to make is whether to use a Single-Org or Multi-Org strategy. This choice will impact your data model, security, and reporting capabilities. In this blog post, we’ll explain what single-org and […]

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6 Factors to Consider When Creating Buyer Personas

Sales Sally. Marketing Margery. Tech Taylor. Accounting Arya. Recognize them? Hint. Your marketing or sales might be using something similar already. These are buyer personas—a semi-fictional representation of your ideal customer. They are like the compass that gives directions to your inbound marketing strategy and product development. Buyer personas are created based on research of […]

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10 DevOps Implementation Challenges and How to Solve Them

If you ask 10 people for the definition of DevOps, do not be surprised if you get 10 different answers! And therein lies the problem. While companies try to implement it (which is not bad), not everybody gets it. Organizations rush into implementing DevOps without completely understanding how it works. The result? Poor implementation and […]

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Leverage These 50 Email Marketing Best Practices to Maximize Revenue

“Email has an ability many channels don’t: creating valuable personal touches at scale.” David Newman, Founder, Do It! Marketing Marketers are still talking about email marketing and using it in their everyday marketing practices for a reason. Email continues to be one of the most effective ways to generate leads and convert prospects. Emails are […]

The image features an illustration of A man pointing at a screen. This image represent HubSpot Sunsets API Keys

HubSpot Sunsets API Keys: What Does It Mean for the Developers?

API keys have been one of the three methods of authentication on HubSpot among OAuth and private app access tokens. As a part of ongoing effort to boost cybersecurity and  protect customers’ data, HubSpot has decided to sunset the API keys. Yes that’s correct, HubSpot announced on June 1, 2022 that it will phase out […]

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HubSpot Workflows: Essential Features and Functionalities

We all have attended webinars at some point in our careers. Ever noticed an instant email that lands in your inbox the moment you register? How does that happen? Is someone tracking registrations and sending these? In most cases, no.  These trigger-based emails are workflow automation created in tools like HubSpot. A workflow is a […]

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Head-to-Head Comparison: DevOps Vs. Agile 

Software development as we know it today has come a long way. During its evolution emerged three critical milestones: Adopting DevOps and Agile practices requires a deep understanding of the differences and similarities between these two and when they can work together.  In this blog, we’ll explain all this and a lot more. But before […]

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How the B2B Content Marketing Landscape Is Evolving

The well-known brand GE shared a story about how its LED lamps helped grow lettuce for a Japanese firm. The story went viral on Reddit as an example of agri-industrial innovation. GE, without directly being mentioned, used it to validate their stronghold over innovation in their field. How? By using this story as part of their content […]

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Custom Objects Are Key to Turbocharging Your HubSpot

“Custom objects are a game-changer. They provide the flexibility to store any kind of data in HubSpot, maintaining all of the power and ease-of-use that teams need to scale and grow.” Connor Jeffers, CEO, HubSpot Unlocking the Power of HubSpot Custom Objects for Enhanced CRM and Sales Management Are you looking for a way to […]

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