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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 15 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 15 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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Everything You Need to Know About Ecommerce Email Workflows

Supercharge Your Ecommerce with Expert Email Workflows Welcome to our comprehensive guide on Ecommerce Email Workflows, the secret weapon that can revolutionize your online business! In today’s competitive market, email marketing has become an integral part of any successful Ecommerce strategy. With its power to engage customers, drive sales, and build brand loyalty, email marketing […]

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HubSpot Sales Hub Professional for CRM and Sales Optimization

The Powerful Features of HubSpot Sales Professional: Elevating Your Sales Strategy Are you a sales professional looking for a game-changing tool that will supercharge your sales efforts? Look no further than HubSpot Sales Professional. With its comprehensive suite of features and functionalities, this innovative software is designed to streamline your sales process and drive unparalleled […]

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Top 7 Salesforce Marketing Trends for 2023 and Beyond

We survived the COVID-19 pandemic, and businesses across the globe moved toward a post-pandemic market recovery. However, the peace was short-lived, as we now stand on the cusp of another challenging economic downturn thanks to the ongoing Russia-Ukraine crisis. As a result, marketers have a tough time as they have to do more with fewer […]

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Scaling Startups With Frugal Innovation

Let’s start by addressing the elephant in the room – It isn’t the best time to start a startup! It may sound a bit clichéd, given the whole startup ecosystem is based on solving problems that the big corporations and existing players in the market tend to overlook. However, even startups are a function of […]

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Salesforce Architecture: Weighing the Pros and Cons of Single-Org vs Multi-Org

A well-planned Salesforce architecture lays the groundwork for scalability and governance as your use of Salesforce matures. One of the key decisions you’ll need to make is whether to use a Single-Org or Multi-Org strategy. This choice will impact your data model, security, and reporting capabilities. In this blog post, we’ll explain what single-org and […]

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6 Factors to Consider When Creating Buyer Personas

Sales Sally. Marketing Margery. Tech Taylor. Accounting Arya. Recognize them? Hint. Your marketing or sales might be using something similar already. These are buyer personas—a semi-fictional representation of your ideal customer. They are like the compass that gives directions to your inbound marketing strategy and product development. Buyer personas are created based on research of […]

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10 DevOps Implementation Challenges and How to Solve Them

If you ask 10 people for the definition of DevOps, do not be surprised if you get 10 different answers! And therein lies the problem. While companies try to implement it (which is not bad), not everybody gets it. Organizations rush into implementing DevOps without completely understanding how it works. The result? Poor implementation and […]

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Leverage These 50 Email Marketing Best Practices to Maximize Revenue

“Email has an ability many channels don’t: creating valuable personal touches at scale.” David Newman, Founder, Do It! Marketing Marketers are still talking about email marketing and using it in their everyday marketing practices for a reason. Email continues to be one of the most effective ways to generate leads and convert prospects. Emails are […]

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HubSpot Sunsets API Keys: What Does It Mean for the Developers?

API keys have been one of the three methods of authentication on HubSpot among OAuth and private app access tokens. As a part of ongoing effort to boost cybersecurity and  protect customers’ data, HubSpot has decided to sunset the API keys. Yes that’s correct, HubSpot announced on June 1, 2022 that it will phase out […]

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