14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
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Marketing automation is only as good as the data you feed your platform with. Tracking the right KPIs is crucial to understanding the impact of your campaigns and making data-driven decisions. A marketing automation tool is a powerful source for businesses to streamline and optimize their marketing efforts. However, in order to truly reap the […]
When we talk about adaptable and robust business management platforms, Salesforce is the first name that comes to mind. Whether it is about managing customer relationships, promoting digital commerce, managing sales teams, getting analytical support, or providing exceptional customer service, Salesforce has a solution for everything. However, when a business first transitions into Salesforce, even […]
If you are reading this piece, you would perhaps have heard about ChatGPT, the most talked about tech topic on the Internet today. For the uninitiated, this natural language processing (NLP) tool has been termed a Google Search Killer by some experts. In an earlier blog post, we also discussed how ChatGPT will reshape the […]
For 91% of marketers, their most important goal is lead generation. One surefire way of ensuring leads is through a content strategy for your channels. At times you may have a plan in place but are unsure about its efficacy. A website audit helps take away those doubts. Let’s find out how a website audit […]
The European Union’s General Data Privacy Regulation, or GDPR, has been the most significant talking point in the marketing community. This data privacy law intended to protect the customers’ rights serves as a template for privacy laws worldwide. Since it came into effect on 25 May 2018, businesses with customers in the EU countries have […]
Until recently, B2B marketing was assumed to be a one-on-one interaction between two businesses. Account-based marketing (ABM) reinforced this as marketers engaged with each customer account through more relevant, personalized messaging and content. Today, ABM has gone a step further and evolved into buying group marketing (BGM). BGM has added another dimension to ABM as […]
ChatGPT has got everyone in the digital world worked up. From the tech titans at Google to the average content marketer, everyone is wary of this new AI-powered technology that can do what humans can, and that too in a fraction of the time. We have already covered the basics of ChatGPT and what it […]
In today’s customer-centric world, engagement is the key to success. And when it comes to engaging your audience effectively, Salesforce offers Pardot (now Marketing Cloud Account Engagement), a powerful marketing automation platform. To take its power up a notch, you can use its powerful feature, Pardot Form. It can help you engage customers, capture lead […]
Performance tracking is an important aspect of any marketing strategy whether you are working on paid advertisement or SEO. Google Search Console is one of the tools that can help you track your Google search performance while doing SEO. Previously, it was known as Google Webmaster Tools but in late 2015 it was rebranded as […]