14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
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Always be closing. The golden mantra of every salesperson. But even the most seasoned sales professionals know that closing a deal is not easy. It’s a result of a lot of hard work and effort from different departments and building relationships with leads and nurturing them into sales opportunities. So, if you want to consistently […]
Imagine a chatbot that can generate functional codes, create images from chat instructions, write essays, and complete school homework. There has been hype around such chatbots for years, but none have truly lived up to the expectations. However, OpenAI’s recently launched ChatGPT is different as it does live up to this hype, and more. For […]
The goal of your marketing software and HubSpot CRM is to take your company to the next level. Setting up custom properties using HubSpot plays an integral role in your business growth. However, if your custom properties are redundant or not set up properly, it can rapidly disturb your sales process, which can impact your […]
The merger or acquisition of a business introduces both opportunities and challenges. It often means making big changes to your IT infrastructure. If you are considering merging your two Marketo instances, you need to understand that it is a complex process that requires careful planning and execution to ensure data integrity and a smooth transition. […]
The metric to end all other growth metrics is Net Revenue Retention (NRR). SaaS companies swear by this new golden standard. Why? It gauges their growth against the common bugbear that affects their organizational health – churn. The revenue model of most companies, including SaaS, is not just about a one-off purchase of their product […]
Irrespective of whether you like to be part of this debate, as a marketer, you can’t escape it! The gated vs ungated debate has been raging for years and it isn’t likely to end anytime soon. There are pros and cons to both these content marketing strategies. Marketers always look to find the sweet spot […]
Today, one of the biggest challenges for brands is to create demand for their products and services. Due to this, demand generation, commonly referred to as “demand gen,” has gained widespread recognition among both B2B and B2C businesses. However, demand generation is not about forcing your customers or manipulating them into buying things they don’t […]
Remember Icarus—the Greek mythological figure who forgot his father’s advice not to fly too close to the sun? His overconfidence got the better of him, and his literal fall was inevitable as his wax wings melted. Too many SaaS organizations meet the same fate. They launch a great product, get some solid revenue, and focus […]
Supercharge Your Business, with Festive Marketing Campaigns The season to make your business shine! As an entrepreneur it’s time to seize the opportunities that come with the holiday season. Crafted with precision holiday marketing campaigns are a way to capture your customers’ attention and their wallets during this time of year. These campaigns are tailor […]