14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Setting the correct prices for products is often a complex task. A single product can have multiple variants resulting in higher prices for more advanced models. For example, a smartphone can have different RAM and memory configurations, processors, and cameras, with each feature adding to the product’s price. The whole pricing process becomes even more […]
Email marketing is one of the most reliable and popular engagement channels. The number of global email users amounted to four billion in 2020, and the number is expected to grow to 4.6 billion in 2025. Even though an average person receives around 120 emails daily, hardly anyone opens them all. It means that email […]
If your current marketing platform lacks the features you need to be successful in your marketing campaign, it makes perfect sense to migrate to Marketo. Marketo—the leading B2B and B2C marketing automation platform—offers a wide range of features and functionalities that help automate and evaluate your marketing engagement and workflows; target highly qualified leads and […]
A goal without a plan is just a wish.”, said Antoine de Saint-Exupéry, perhaps in foresight of the importance of demand planning in running any kind of business. Demand planning helps organizations meet their customer demands for the products or services they offer by reducing interruptions. By applying demand planning as a marketing strategy, companies […]
Unlocking a Fluid Navigation: The Art of Improving Site Structure Ever wondered why some websites feel like a walk in the park while others are like a labyrinth? It’s all about site hierarchy—a critical aspect that can make or break the user experience. Imagine a digital librarian that leads you effortlessly to the information nugget […]
An online business is no joke, especially when competing with giants like Amazon with an unlimited marketing budget. As a result, the battle to reach the front page of Google’s search results is fierce. Even with good SEO, reaching the first page may take months or even a year. Google Ads helps businesses to gain […]
2022 is expected to be an important year for Meta. Facebook’s parent company signaled its intentions with an update to the campaign set-up process in late 2021. Meta’s ad objective listings in Ads manager will see some big changes that will bring the most practically relevant tools into prime focus and simplify the campaign set-up […]
“Formal education will make you a living; self-education will make you a fortune.”- Jim Rohn Becoming an entrepreneur is an exciting and challenging journey. Apart from dedication and perseverance, it requires a lot of courage to step into such a competitive market today. A startup is not only about a vision, but it entails more. […]
Marketers are often in a dilemma on whether to pursue lead generation or focus on creating brand awareness. It may even feel like a never-ending battle; do they need to pursue one strategy at the cost of the other? Or can brand awareness and lead generation go hand in hand? Both these strategies pay rich […]