Blogs

a person sitting at a computer
  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

a group of people sitting at a desk

Multigenerational Workforce Traits All Managers Should Know

The multigenerational workforce, as the name implies, includes several different age groups within the same organization. There are as many as five generations working in one workplace. With workplaces being more age-diverse than ever before, it’s essential to remember that all of them have their own needs and preferences. And these needs may completely differ […]

a man sitting on the floor with his legs crossed and a laptop

7 Principles of Conversion-Centered Design

Design is the make-or-break element for marketers.  Studies say that users only take 50 milliseconds (ms) to form an opinion about your web page’s visual appeal and 48% of users judge your business’s credibility by looking at your website design. That means, you only have a few milliseconds to showcase your brand and make an […]

a woman looking at a magnifying glass

Image Optimization for SEO – Benefits and Tips

We live in the age of visual information, where over 65% of the population are visual seekers and learners.  In this fast-paced world, the attention span of the audience has majorly reduced. Thus, to attract relevant audience and traffic to your website, you need to be more proactive. Your websites must deliver a fast, effortless, […]

a man holding a tablet

Top 10 Behavior Analytics Software Tools

“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams What is better – knowledge or insights? Though knowledge is power, when it comes to analyzing customer behavior, you cannot afford to overlook insights. Understanding customer data is better than just gathering it for marketing purposes! Getting proper […]

a man standing next to a tablet

Top 4 Reasons You Need to Integrate Marketing Automation and CRM

Over 51% of companies on an average are using marketing automation tools and have seen positive growth in their businesses. Marketing automation is evolving exponentially. It’s not us that is saying so, but the marketing automation usage itself is doing all the talking. (Check this report by EmailMonday that totally backs our statement.)  The rapid […]

a woman walking on books

Navigating Salesforce Flows: A Proactive Approach to Boosting Efficiency

Salesforce Flows are a powerful tool that can automate complex business processes and user experiences. It empowers users to design and streamline complex business processes with ease. Navigating Salesforce Flows requires a proactive approach, leveraging its capabilities to their fullest potential. And, it’s important to follow certain best practices when building Flows to ensure they […]

Illustration of a woman using a laptop in front of a large desktop computer, tablet, and smartphone with a cloud symbol and cogs representing Ecommerce hacks to boost sales and conversions.

Ecommerce Hacks That Can Boost Your Sales and Conversions

Welcome to a goldmine of strategies where each hack is a stepping stone to your online store’s success. In the bustling digital marketplace, page speed isn’t just a convenience—it’s the heartbeat of your conversion rates. Imagine the sheer number of potential sales slipping through your fingers with each ticking second of delay. Luckily, we’re diving […]

a person sitting in front of a laptop

Holiday Marketing Ideas: Marketing Automation Campaign To Boost Sale And Customers

The magic of the season is here!  Shopping bags, gifts, room decorations, fancy dinners… you name it and it brings a smile to your face. Holidays are certainly something that can make anyone around the globe happy as a lark. The joy is not limited to individuals; the holiday season works like a charm for […]

a person holding a tablet

3 Common Holiday E-commerce Challenges and Solutions

Even during the pandemic crises, when the travel and hospitality industry had crashed, the retail industry continued to flourish.  From the third quarter of 2020 to that of 2021, total retail sales increased 13.1%. Also, these are expected to exceed $4.44 trillion in 2021, indicating quite a bright future for retail. Concerning this, you cannot […]

1 66 67 68 69 70 85

Join our Newsletter

Enter your email address below to subscribe to our newsletter



    Your Go-To Resource Hub for Staying Ahead in the Game!

    Unlock a treasure trove of industry insights and expert tips.