Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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How AI and Machine Learning Is Shaping Ecommerce Industry

The eCommerce industry has grown exponentially over the last decade. From a $680 billion industry back in 2011, it crossed $5 trillion in 2021. Back in the day, it commanded 3% of the total retail share and current estimates suggest it would be near a 20% market share by 2023. Though the Covid-19 pandemic has […]

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Why Is B2B Moving Toward Account-Based Marketing (ABM)?

A report from MarketingProfs shows a 208% increase in revenue of companies using ABM. Another report from ABM Leadership Alliance represents a 171% surge in average annual contracts. Another interesting statistic from Gartner shows a 70% boost in opportunities produced through ABM. The numbers don’t lie! Account-based marketing (ABM) has seen significant growth in the […]

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Growth Natives Wins HubSpot’s Q4 2021 Impact Award for Integration Innovation

Whoopee! We’re thrilled to announce that Growth Natives has won HubSpot’s Q4 2021 Impact Award for innovation in integrations.  The custom CRM card we built for Lightspeed represents the innovative approach that our marketing automation team uses to solve complex automation challenges and the cooperation and support from our customers. We built an API bridge […]

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Building Influencer Marketing Strategy in 2022

The global influencer market value has immensely increased over the years. In 2021, the market was valued at 13.8 billion US dollars and is expected to reach 15 billion US dollars in 2022. The numbers are impressive, and so is the value this marketing strategy generates for brands and businesses. Today, it is almost impossible […]

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How Salesforce Service Cloud Boosts Agent Productivity

Salesforce Productivity Tools: Boost Your Sales Team’s Efficiency Are you looking to skyrocket your sales team’s productivity? Look no further than Salesforce productivity tools! These tools are specifically designed to streamline and enhance the efficiency of your sales process, ultimately helping your team achieve better results. Salesforce productivity tools refer to a range of software […]

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Data Cleaning – All You Need to Know

​Did you know that B2B data decays at a rate of 35% annually? In other words, one-third of your business data becomes corrupt, irrelevant, or unusable in a year. And due to inaccuracy and irrelevancy of data that results in reduced productivity and waste of resources, you lose 12% of your revenue.  Over the last […]

A man holding a light bulb. This image is representing organic CTR optimization

Steps to Optimize Your Organic CTR

How do you feel when you’ve written a great piece of content, but didn’t get expected tons of eyeballs on it? Sometimes you put so much effort into content creation, but it does not work to its full potential. Here is a tip on how to fix it: look at your article CTR. If it’s […]

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7 Benefits of Hybrid Work Model to Tap Into

The global pandemic has been disheartening at every bit, but one thing that it gave us is the flexibility to work. The hybrid work model gives employees a pace and ability to work from wherever they want. At the very beginning of this pandemic, several companies announced the move, letting their employees work from home, […]

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Google Data Studio: Pros, Cons, and How It Fares Against Competition

​Analytics and reporting are the bedrock over which marketers and entrepreneurs ride their success. In an extensively data-driven world of business, everything from operations to future goals is based on data. However, decision-makers rely on actionable reports to chalk out future strategies. Creating easy-to-read reports is no easy task and it can put to test […]

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