14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Even during the pandemic crises, when the travel and hospitality industry had crashed, the retail industry continued to flourish. From the third quarter of 2020 to that of 2021, total retail sales increased 13.1%. Also, these are expected to exceed $4.44 trillion in 2021, indicating quite a bright future for retail. Concerning this, you cannot […]
“Your brand name is only as good as your reputation.” – Richard Branson Want to buy a new phone, looking at what customers are saying? Planning to join a new company, checking their employee reviews? Reading a new novel, appreciating the writer through social shoutout? Customer reviews are a major part of making or breaking […]
Email marketing has an average ROI of $38 for each $1 spent, suggests research by DMA. When we talk about the most efficient and affordable form of marketing strategies, email marketing pops right up. For decades, email marketing strategies have been helping businesses and marketers to stay connected with their present and potential customers, and […]
Do you remember back when we collected magazines, and we sat around pretending to read, but actually, we were just flipping through and hopping from picture to picture? Looks like things are still the same! Now, instead of magazines, we have online content, where we scan through the entire page instead of reading. Check these […]
Account-based marketing (ABM) is a marketing strategy that focuses more on high-value targets. This approach is driven by user data and delivers a more personalized approach to better capture them. The strategy takes the preferences and attributes of the accounts to craft a specific approach towards them. With the help of ABM, you can make […]
Delivering superior customer experience and converting customers into brand advocates are the new battlegrounds for modern businesses. However, to deliver stellar CX, team collaboration is essential, and that requires effective data access for every team. If you’re using Marketo as your marketing automation platform and Salesforce as your CRM platform, chances are you’re aware of […]
For those who are into B2B marketing doing automation, talking about marketing automation may remind them of “spamming”. But marketing automation is more than that. Tools like Salesforce Pardot eliminate these gloomy thoughts and bring productivity, smart campaigns, conversion rates, and more creative terms like lead nurturing in the game. Pardot users have seen a […]
Pardot has already earned an incredible market share in the field of Marketing Automation and B2B marketers across the world are using it to drive their marketing campaigns intelligently. Pardot comes from the house of Salesforce, the world’s leading CRM solutions provider, which makes it a very reliable solution. It offers various tools to B2B […]
Tim Burton is an American film director, producer, writer, and artist. He is known for his gothic fantasy and horror films such as Beetlejuice, Edward Scissorhands, The Nightmare Before Christmas, Ed Wood, Sleepy Hollow, Corpse Bride, Sweeney Todd: The Demon Barber of Fleet Street, and Frankenweenie. His movies have become a huge success and an […]