14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
“Too Many Leads” is a phrase you might be familiar with. Many people tend to second-guess this but if your marketing generates too many leads, it’s obvious that many will simply stack out in the process. The best decision, in this case, is to be proactive. Quick revert is the deal-breaker in this highly competitive […]
B2B marketing is unique due to multiple factors, including customer life cycle, long sales cycles, multiple buyer side stakeholders, cross-selling, and repeat sales. Content-driven marketing strategies play a vital role in funnel optimization and lead nurturing. Therefore, your prospective clients need rich, robust, and meaningful content for quality lead generation and their conversion. Before we […]
A marketing automation platform helps businesses to remain at the forefront of their customers’ minds. And 75% of marketing experts are using at least one marketing automation platform in their strategy. But as your business grows and scales, it may also outgrow your existing marketing automation platform. The reasons could vary, maybe outdated complex functionality […]
Over the last few years, LinkedIn has become one of the most influential online platforms for B2B organizations. Do you know why? Here’s the answer: Digitally trustworthy: According to Insider Intelligence, LinkedIn achieved the top spot in the digital trust ranking, outperforming both Facebook and Twitter. High conversion rate: A HubSpot report also found that […]
Do you want to outrank your competitors? Have you ever wondered how to rank at the top on the first page of SERPs and how much website traffic you get? Answering these questions will help you define the success or failure of your future SEO tactics. A digital marketer must focus on competitor research before […]
To pull in the maximum number of leads from your industry, your real estate business needs to be prepped with the right real estate SEO. This is to ensure your target audience successfully finds your business first instead of coming across your competitors. According to the National Association of Realtors, around 43% of buyers looked […]
Email marketing helps you connect with leads, new & old customers, and prospects that can help you enhance your business. It’s a great opportunity to directly reach their inbox at a convenient time. If you look at the facts listed below, they clearly show the amazing benefits of email marketing: Considering how businesses are increasingly […]
As a scaling business with complex sales cycles and extensive lead nurturing requirements, you might want to migrate from one marketing automation platform to the other. HubSpot and Marketo are two giants in the field, each with its own strengths and capabilities. However, for various reasons, you might find yourself contemplating a migration from HubSpot […]
When running a social media campaign, it’s pivotal to understand the value of time and resources you have invested compared to the results you have obtained. With measurable results, you can understand how your audience is perceiving your ideas and what else you could do to improve the outcome. Accurate analysis of social ROI through […]