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The latest digital marketing trends confirm that almost 92% of people across the globe watch videos online every day. By early 2024, most of the internet traffic will solely be video. Videos are revolutionizing the way we market. With the effectiveness of traditional marketing dwindling and the popularity of videos increasing, they have become a […]
In the changing realm of customer marketing it’s crucial to keep up with the trends. Staying informed about these trends can truly make a difference when it comes to developing strategies and tactics, for engaging, attracting and retaining customers. Understanding the significance of customer marketing trends enables businesses to adapt and stay one step ahead […]
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy, co-founder of Ogilvy & Mather Have we ever thought of how difficult it was for top ecommerce websites to initially start the ecommerce business? They must have faced many […]
What started as an idea in a dormitory at Harvard University is now a US$562.19 billion business. Facebook, one of the largest social media platforms, has altered the course of digital marketing for good. From Facebook Messenger bot to Facebook Spark AR, the worldwide popular social media platform provides marketers with tremendous opportunities to enrich […]
“The more your copy sounds like a real conversation, the more engaging it will be.” -David Garfinkel B2B marketing is a structured process and it needs to communicate with its target market at every juncture in the customer journey. This is primarily due to the nature of deals, repeat customers cross selling and upselling. To […]
Explore the Latest Video Marketing Trends Are you looking to boost your business growth and reach a wider audience? Discover the power of video marketing and stay ahead of the game with the latest video marketing trends. In today’s digital world, video has become a highly effective tool to captivate and engage users, making it […]
“By 2022, brick and mortar retail spaces will be little more than showrooms.” – Eddie Machaalani & Mitchell Harper, Co-CEOs of BigCommerce The Covid-19 pandemic is the most disruptive event for the retail industry in decades. Changes in retail channel preferences have changed the world of e-commerce in 2020. Brick-and-mortar retail sales have declined however […]
Exploring Agile Analysis: Limitations and Alternatives In today’s fast-paced and ever-evolving business landscape, organizations are constantly striving to deliver projects efficiently and effectively. This has led to the rise in popularity of Agile methodology, which offers a flexible and iterative approach to software development and project management. Agile enables teams to continuously improve their products […]
“The Internet is ultimately about innovation and integration, but you don’t get the innovation unless you integrate Web technology into the processes by which you run your business.” – Lou Gerstner Marketo is a leading marketing automation platform that helps you engage and delight customers and deliver stellar user experiences. And if you prefer using […]