14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
In today’s digital landscape, choosing the right cloud service provider is pivotal for businesses and organizations. With a plethora of options and providers to choose from, it’s easy to find yourself at a crossroads, uncertain of which path to take. However, Salesforce and AWS are two leading cloud titans in the sector, which are offering […]
One size does not fit all. Similarly, one marketing strategy cannot be used for every business. There are several factors that affect the marketing mix you need to consider for your brand. Product marketing readiness rating, ideal customer personas, and having a clear idea of your target audience are a few things that you must […]
eCommerce has significantly transformed the retail sector in recent years. Today, the number of people preferring online retail has undoubtedly increased to a new high, with the global eCommerce market likely to touch $4.89 trillion in 2021. The question is, what does an eCommerce website development take to become an ROI machine? An eCommerce website […]
“We shape our tools and afterwards our tools shape us”. – Marshall Mcluhan Salesforce CRM and its […]
Today, businesses are in dire need of some essential tools for targeting visibility on Google. Most businesses focus on digital marketing, SEO, PPC, and so on, but overlook the power of a Google Business Profile. For businesses to expand their horizon and easily reach the target market, it is essential for organizations today to register […]
B2B Marketing Analytics is your trusted sidekick when it comes to getting insights into your business operations and campaign performance. Using B2B analytics, you can gather the important data essential to your ultimate success and nurture keen insights that lay the foundation of a successful business strategy. Nevertheless, as companies look to make the most […]
The ecommerce sector has transformed itself from a cutting-edge transactional space to one of the most critical business platforms. “Ecommerce isn’t the cherry on the cake, it’s the new cake.” – Jean Paul Ago CEO L’Oreal Therefore, a planned approach for an eCommerce business is necessary to ensure smooth functioning. Online companies are migrating from […]
When we talk about B2B branding in 2021, the entire focus is now shifting toward attaining simplicity in B2B brand marketing efforts. As a marketer, you have probably witnessed people asking questions about building an effective B2B brand strategy, and the majority of them, you have answered with “Let’s start by keeping things simple”… Which […]
Drop-in audio chat app Clubhouse has created a real buzz since it was launched in March last year. The app has over 10 million weekly active users, growing up from 600,000 in December 2020. The impact has been so immense that social media platforms are scrambling in haste to create their own versions of it. […]