7 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
15 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
15 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
SEO is the most powerful among all other online promotion practices; especially when you rely on organic traffic as the main source of visitors to your website. This post is dedicated to highlighting the importance of SEO for your business website. Let’s start digging!! Helps in Generating Website Traffic Getting your website ready and launching […]
The marketing automation tools have empowered marketers to influence the customer lifecycle from top to the bottom of the sales and marketing funnel. Implementing marketing automation is a must-have in all businesses and it’s growing influence and impact on accelerating revenue and increasing customer lifetime value has been proven time and again. The success of […]
In today’s hyper-connected world, businesses need to harness the power of digital marketing to stay ahead of the competition. But what does digital marketing success truly mean, and why is it crucial for businesses to achieve it? Digital marketing success can be defined as the ability to effectively reach and engage the target audience, drive […]
Database normalization in marketing; describes the process of organizing the content of each table in your database. Data normalization campaigns in Marketo ensure that each cell of your table should have a single, accurate, and relevant value. Without normalization, your database could be cluttered, unorganized, inefficient, and may produce unexpectedly wrong results. Database normalization focuses […]
Introducing WordPress 5.0: Transforming the Way We Create Content WordPress has become the go to platform, for website development empowering individuals and businesses to build visually appealing websites. With its user interface and extensive customization options WordPress has gained popularity among content creators and developers. Now get ready for a groundbreaking update. WordPress 5.0! This […]
The Net Promoter Score – NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact, It goes beyond measuring just customer satisfaction and further gauge their desire to recommend it to others. It’s relevant to every type of organization irrespective of size and industry. Many businesses rely upon the […]
Most people think progressive profiling is just a website form thing. Yes it is, in a way, but it is way more than that. Beside improving your initial conversion rates for gated content it must compliment your customer’s journey. It has a much wider impact because it is an integral part of your content engagement […]
Accurate and actionable data is the lifeblood of your sales and marketing efforts. Marketo, a powerful marketing automation platform, offers Sales Insight, a feature designed to bridge the gap between marketing and sales teams by providing valuable data and analytics. However, like any other tool, Sales Insight can become cluttered and less effective over time […]
Unlocking Success with Account-Based Marketing Campaigns Are you looking to boost your marketing efforts and achieve higher conversion rates? Enter Account-Based Marketing (ABM), a targeted strategy that has revolutionized the way businesses approach sales and marketing alignment. In this content, we will take you on a journey through the world of ABM, exploring its definition, […]