You By Sia is a leading skin treatment label from Sydney Australia, with 3 physical locations and an eCommerce store. Sia is also the inventor and trademark holder of THERMIQUE, a leading laser system for skin treatments. With a comprehensive range of treatments for different skin concerns and in-house skincare products, this brand has immense growth potential. In 2020 the brand aimed to expand its customer base and grow online sales.
After optimizing the email marketing campaigns, You By Sia experienced a transformation in the quality of traffic and was able to nurture its customers through the sales funnel. With an effective social media marketing strategy, You By Sia was able to extend brand presence and engagement.
in online sales through email marketing strategies
in online traffic through well-defined SEO & digital marketing strategies
in social media followers in 4 months of engagement
I have been with Growth Natives for 6 months now and they have done an amazing job at redesigning my new website. They are quick to respond. I look forward to work with them in optimising SEO and Social Advertising. The team is wonderful.
Redesigned the website with interactive designs and a clear customer journey to increase customer engagements. Custom developed multiple videos for the website to enhance the messaging and positioning. Traffic increased by 120% and started generating 2X online enquiries. eCommerce store was revamped with subscription sales and other eCommerce best practices.
Set up strategic email marketing campaigns with personalized messages and interactive designs. Drove high-quality traffic to the website through effective email campaigns. Performed continual A/B testing to optimize email campaigns. Email marketing drove the majority of online sales through the COVID19 pandemic shutdown.
Analyzed You by Sia’s competitors and identified the buyer-centric keywords. Reduced the bounce rate of the website by 6%. Implemented Local SEO strategies like managing Google My Business listings and creation of local citations. Resulted in increase of buyer-centric traffic and generated high-quality Sales Qualified Leads (SQL).
Identified the top-performing social media platforms. Created a social media strategy that was aligned with the persona. Increased social media followers by 45% in three months. Drove high quality Qualified Leads through effective social posts.