Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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A Detailed Guide on Data Integration with Marketo

If you use multichannel marketing—think social media, email blasts, Google ads, and more—you will need to get your head around data integration. And if you use Marketo for automation, you must ensure you implement best practices for a smooth data flow between your database warehouse and Marketo.  What is Database Integration? Database integration involves combining […]

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Driving Growth and Innovation: How Apps Integration Catalyzes Success

It is essential to be able to link and integrate these apps without any hiccups in the modern digital environment, where innumerable software applications coexist. The way businesses run and people engage with technology are both revolutionized by app integration in this situation. App integration has become a revolutionary force in increasing effectiveness and fostering […]

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Empowering the Customer: Reflecting on the Transformative Potential of Marketo Customer Service

Marketo customer service is a hidden weapon that distinguishes the remarkable from the average in a company environment rife with tough competition. As we explore the world where companies prosper by exceeding customers’ expectations and leaving a lasting impression, be ready to set off on a transforming trip. Imagine a society in which providing excellent […]

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HubSpot for Small Business: Driving Growth Through Marketing Automation

Let’s start by asking this question – what is the mantra to success in the technology-driven world? The answer is harmonizing the relationship between the holy trinity – marketing, sales, and customer service. Businesses that crack this code and embrace automation streamline their operations, attract more customers, and drive sustainable growth.  If you are a […]

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Harnessing the Power of Customer Service Training for Success

Exceptional customer experiences are more important in today’s fast-paced and fiercely competitive corporate environment. And guess what? The key to providing such exceptional experiences is effective training. Think about it: when we contact businesses, we all desire exceptional assistance and individualized attention. We want to feel appreciated and cared for in addition to receiving excellent […]

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Different Types of Customer Service Solutions and When to Use Them

You cannot leave your customer service in the dust as you go all guns blazing to market your business. After all, what’s a business without its satisfied customers forming the bedrock? In this blog post, we’ll delve into customer service software tools. Learn how these solutions can automate, streamline, and uncomplicate your customer service arena. […]

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Customer Service Packages: A Transformative Approach for Business Success

Whether you’re a budding startup, an established SME, or a multinational corporation, an impressive customer service package is a non-negotiable ingredient in your recipe for success. But what exactly are customer service packages, and why do they hold such a pivotal place in the business landscape?  Let’s dive in and unveil the concept.  Customer service […]

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Unveiling the Power of Customer Success Metrics for Sustainable Business Growth

Creating a thriving business is about acquiring new customers and ensuring their long-term satisfaction and unwavering loyalty. To achieve this, understanding and leveraging customer success metrics are vital.  Customer success metrics serve as the compass guiding your customer success efforts, enabling you to measure, evaluate, and optimize the effectiveness of your strategies. This blog post […]

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Elevating Customer Experience: How Customer Service Tools Unlock the Path to Loyalty

 “It’s not the customer’s job to know what they want.” – Steve Jobs The former Apple CEO was spot on with this statement, as a HubSpot survey also suggests that  66% of customers expect brands to know their needs.  It is a fact that businesses that understand their customers’ needs and pain points and address […]

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