Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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The Ultimate Guide to Mastering the Sales Process

Wouldn’t it be great to have a comprehensive guide on mastering the sales process? In this article, we will give you just what you are looking for. We will delve into the key strategies, techniques, and best practices that will empower you to excel in sales and achieve outstanding results.  Whether you’re a seasoned sales […]

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Process Performance Vs. Process Capability: Understanding the Differences

For a business to thrive, it is crucial to ensure that its processes perform well and have the ability to meet the requirements. But what exactly do we mean by process performance and process capability? Let’s delve deeper into these concepts and understand their differences. What is the difference between process performance and process capability? […]

Image of a man sitting in a chair working on a laptop and image is representing Process Builder vs. Workflow Rules

When to Use Process Builder vs. Workflow Rules

In today’s fast-paced business environment, it is essential to streamline and automate various processes to improve efficiency and productivity. Regarding Salesforce, two powerful automation tools, Process Builder and Workflow Rules, can help you achieve these goals.  However, understanding when to use each tool can make a significant difference in optimizing your Salesforce implementation.  In this […]

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Process Rules: Streamlining Workflows in Salesforce

In the world of Salesforce, optimizing business processes is essential for achieving efficiency and driving productivity. One powerful tool at your disposal is Process Rules. This article aims to comprehensively understand Process Rules in Salesforce and how they can help streamline your workflows. By the end, you’ll have a clear idea of how to effectively […]

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Streamlining Webinars: Integration Options with Marketo, Salesforce, HubSpot, and More

When is your next webinar scheduled? Chances are, you have one scheduled for today and have to attend a couple, if not more, every week. The COVID-19 pandemic made webinars popular, and they became the saving grace for the corporate world when people were locked indoors. Zoom, Google Meet, Livestorm, GoToWebinar, etc., became the go-to […]

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Harnessing the Power of Google Analytics: Deep Dive into Web Services, API, Property ID, and Streams

“Information is the oil of the 21st century, and analytics is the combustion engine.” Peter Sondergaard  This quote from the former VP at Gartner summarizes the importance of analytics. You need to know the pulse of your audience to make the most intelligent marketing decisions. The web analytics market has been growing steadily in the […]

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From Bytes to Browsing: How Website Cookies Fuel Personalization and User Convenience

Website cookies are like the secret ingredients that add flavor to your online experience. They are critical in making your online experience more enjoyable and customized. These handy small text files, which are saved on your device, serve as a memory bank for websites, allowing them to remember your preferences, follow your behavior, and serve […]

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Mastering Marketo Integration: Best Practices for Optimal Performance

Marketo integration best practices will help you leverage the optimum benefits of Marketo with better integration possibilities. This blog discusses anything and everything related to Marketo integration.

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From Clicks to Conversions: Maximizing Marketing Impact with Marketo API

Staying ahead of the competition demands smart and effective marketing techniques in this ever-changing company environment. In the world of marketing automation, Marketo is one platform that has gained a lot of attention. Have you heard of it? Marketo is an effective solution that aids companies in automating and maximizing their marketing initiatives. It offers […]

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