14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Software development as we know it today has come a long way. During its evolution emerged three critical milestones: Adopting DevOps and Agile practices requires a deep understanding of the differences and similarities between these two and when they can work together. In this blog, we’ll explain all this and a lot more. But before […]
The well-known brand GE shared a story about how its LED lamps helped grow lettuce for a Japanese firm. The story went viral on Reddit as an example of agri-industrial innovation. GE, without directly being mentioned, used it to validate their stronghold over innovation in their field. How? By using this story as part of their content […]
“Custom objects are a game-changer. They provide the flexibility to store any kind of data in HubSpot, maintaining all of the power and ease-of-use that teams need to scale and grow.” Connor Jeffers, CEO, HubSpot Unlocking the Power of HubSpot Custom Objects for Enhanced CRM and Sales Management Are you looking for a way to […]
Cookieless attribution will be challenging, but not impossible. The discussion around the replacement of technology for third-party cookies has mostly revolved around targeting and tracking. But the point that seems most likely to be forgotten is how the new ways to bring in more customers will be measured and attributed. Attribution measurement techniques today are […]
Strategic Collaboration: Unlocking the Power of CMO-CIO Relationship In today’s fast-evolving digital landscape, the roles of Chief Marketing Officer (CMO) and Chief Information Officer (CIO) have become critically important for any business aiming to succeed and stay ahead of the competition. The CMO is responsible for crafting effective marketing strategies, while the CIO focuses on […]
The devil (or god) is in the details—this is the best way to define growth marketing. Known for its scientific method, growth marketing is a new technology-learning approach to achieving specific goals through data-driven action. In light of its scientific spirit, these planned actions lead to a quantifiable and trackable reaction. Results are far-reaching and […]
The digital advertising budget in 2022 is expected to increase by 15.6% from the $521.02 billion budget last year. As digital spending increases, the pressure to prove ROI further increases. For this, it is crucial to identify the right channels and ads that move prospects further into the funnel. If you are a digital marketer looking to […]
Proper reporting is key to a profitable business. But that is often easier said than done, especially when using marketing automation tools such as Marketo. Marketo offers a comprehensive reporting system with the space to generate a variety of reports. So, which one do you use and when? What is the purpose of these reports? […]
Did you know that 70% of online businesses fail due to poor usability? At the same time, every dollar spent on a good user experience has the potential to earn $100 for a business. Hence, when designing your website or app, usability testing becomes a must. Web design has come a long way since the days […]