14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
What is the one thing that Uber Eats, Netflix, and Zoom have in common? A carefully implemented mobile strategy! Uber Eats or Netflix has changed the way both businesses and consumers see mobile applications. From predictive analysis to simple and clear UI, there is a myriad of things that make these applications our favorites. The […]
From its initial spur in the 1970s to when e-commerce website development started in the 1990s or to the expansion of new technologies in 2010 and its ongoing popularity till today, the e-commerce sector has evolved over a lifespan. Though the initial growth started slowly, as we entered the 2000s, avant-garde technologies and innovations made […]
You have optimized your paid ad campaigns, and now they are launched successfully. But they have a high click-through rate, higher bid estimates, and low cost per click. People are visiting your site, but still, your conversion rate is way below your expectations. You again tweak your ads but are still getting the same results. […]
Supercharge Your Ecommerce with Expert Email Workflows Welcome to our comprehensive guide on Ecommerce Email Workflows, the secret weapon that can revolutionize your online business! In today’s competitive market, email marketing has become an integral part of any successful Ecommerce strategy. With its power to engage customers, drive sales, and build brand loyalty, email marketing […]
The Powerful Features of HubSpot Sales Professional: Elevating Your Sales Strategy Are you a sales professional looking for a game-changing tool that will supercharge your sales efforts? Look no further than HubSpot Sales Professional. With its comprehensive suite of features and functionalities, this innovative software is designed to streamline your sales process and drive unparalleled […]
We survived the COVID-19 pandemic, and businesses across the globe moved toward a post-pandemic market recovery. However, the peace was short-lived, as we now stand on the cusp of another challenging economic downturn thanks to the ongoing Russia-Ukraine crisis. As a result, marketers have a tough time as they have to do more with fewer […]
Let’s start by addressing the elephant in the room – It isn’t the best time to start a startup! It may sound a bit clichéd, given the whole startup ecosystem is based on solving problems that the big corporations and existing players in the market tend to overlook. However, even startups are a function of […]
A well-planned Salesforce architecture lays the groundwork for scalability and governance as your use of Salesforce matures. One of the key decisions you’ll need to make is whether to use a Single-Org or Multi-Org strategy. This choice will impact your data model, security, and reporting capabilities. In this blog post, we’ll explain what single-org and […]
Sales Sally. Marketing Margery. Tech Taylor. Accounting Arya. Recognize them? Hint. Your marketing or sales might be using something similar already. These are buyer personas—a semi-fictional representation of your ideal customer. They are like the compass that gives directions to your inbound marketing strategy and product development. Buyer personas are created based on research of […]