14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
To run a successful B2B business, you need to perfect the quote generation process of large-scale orders across a vast distribution network reasonably quickly. In the recent past, sales executives used to interact with key decision-makers in customers’ companies to understand their requirements. This interaction was then followed by forwarding the customers’ requirements to the […]
A few decades ago, marketing was straightforward—a simple TV or radio commercial, a newspaper advertorial, and a large billboard sign. Marketing channels were limited. Today, things are different. Search engine marketing. One-to-many social media platforms. Emails. Search Engine Optimization. Mobile Apps. Marketers need to work across all these channels to maximize brand awareness and generate […]
Scary times are coming; if you think we’re referring to Halloween, let’s pretend you’re right! You must have sniffed it out by now, like fall; a recession may be around the corner. And just like you want to prepare for the spooky days of fall with a foolproof Halloween costume – nothing too obscure nor […]
“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer. Remember the last time you were in love with a brand? How many people did you refer it to? What made you stick around? And would you agree that your loyalty indeed was not built in a day? That is the […]
Hello digital wanderers and data-conscious beings! Ever noticed those little digital crumbs called third-party cookies? They’re the tiny trackers that websites borrow from each other to follow our virtual footsteps, serve us personalized ads, and gather insights on our online behavior. But here’s the catch: the internet is evolving, and these cookies are being crumbled […]
“You can have all the right strategies in the world; if you don’t have the right culture, you’re dead.” – Patrick Whitesell It’s true. Your company’s culture largely impacts how you reach out to your target market with your products or services. Until and unless you align your organizational values with consumers’ values and expectations, […]
As a marketer, you do everything perfectly. You create and run a marketing campaign that ensures thousands of new contacts lined up in your marketing automation suite. But, what next? You feel stuck, wondering how do you move them down the funnel? How do you get them to know more about your business and finally […]
Email personalization, web personalization, behavioral targeting, social media personalization, triggered emails, and social proof—these were some of the terms unheard of in marketing a few decades ago. Today, it is different. Marketing has changed, and for good. Mass marketing no longer works with knowledge becoming more accessible. Customers ignore cookie-cutter messages to discover brands and […]
Did you know bad data results in sales and marketing teams losing 546 hours annually? If that doesn’t sound startling enough, according to IBM, businesses in the United States lose more than $3 trillion annually in missed opportunities due to bad data. In today’s world of business where data is one of the key inputs, […]