14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Welcome to the thrilling world where data meets creativity, and technology embraces strategy. This is the realm of digital marketing, where trends move as fast as a New York minute, and keeping up to date could mean the difference between soaring profits and missed opportunities. In our exploration today, we’ll delve into the cutting-edge advancements […]
Your first response to an economic downturn is to keep in step with the sluggish markets. Most of the time, it means cutting down on marketing budgets. For instance, during the Great Recession of 2008, ad spending decreased by 13%. Nothing could be farther from the truth. Roland Vaile and Reavis Cox, who examined the […]
Review these three features of Hubspot to understand their benefits, usage, and implications in a comprehensive manner. This blog will help you stay updated on the latest Hubspot news.
Purchasing a product is rarely love at first sight. There are multiple touchpoints before a buyer decides to buy. For example, an online user visits your product page, scrolls through it multiple times, and closes the browser window without taking action. With eCommerce retargeting, you can nurture such leads and convert them into customers. Retargeting […]
“Out with the old, in with the new” is the best mantra for efficiency in the ever-changing landscape of analytics and marketing technology. As third-party cookies and Universal Analytics are getting phased out, Google has introduced a new property “designed for the future of digital analytics & measurement”—Google Analytics 4. Google Analytics 4 or GA4 […]
To run a successful B2B business, you need to perfect the quote generation process of large-scale orders across a vast distribution network reasonably quickly. In the recent past, sales executives used to interact with key decision-makers in customers’ companies to understand their requirements. This interaction was then followed by forwarding the customers’ requirements to the […]
A few decades ago, marketing was straightforward—a simple TV or radio commercial, a newspaper advertorial, and a large billboard sign. Marketing channels were limited. Today, things are different. Search engine marketing. One-to-many social media platforms. Emails. Search Engine Optimization. Mobile Apps. Marketers need to work across all these channels to maximize brand awareness and generate […]
Scary times are coming; if you think we’re referring to Halloween, let’s pretend you’re right! You must have sniffed it out by now, like fall; a recession may be around the corner. And just like you want to prepare for the spooky days of fall with a foolproof Halloween costume – nothing too obscure nor […]
“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer. Remember the last time you were in love with a brand? How many people did you refer it to? What made you stick around? And would you agree that your loyalty indeed was not built in a day? That is the […]