14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Marketing in today’s dynamic environment means customizing your approach, tactics, and messaging for your target audience to become your customer and brand advocate. However, it gets tricky when you have multiple touchpoints instead of a linear path from awareness to acquisition to retention. As many as 86% of shoppers use more than one touchpoint before […]
The Power of Upselling and Cross Selling: Boosting Revenue and Customer Satisfaction As businesses strive to maximize their profits and enhance customer loyalty, the strategies of upselling and cross selling have emerged as game-changers. Implementing upselling techniques involves enticing customers to purchase a higher-priced product or upgrade, while cross selling involves suggesting complementary or additional […]
Integrating Eventbrite with HubSpot simplifies event management by automating attendee data capture, enhancing marketing workflows, and providing personalized engagement opportunities. The integration allows businesses to streamline event logistics, gain insights through attendee behavior tracking, and leverage event data for lead nurturing and personalized follow-up. This combination improves event marketing and drives higher engagement and conversions. […]
Every few years, major shifts in the tech landscape stir up new buzzwords attached to them and are often regarded as an internet revolution. While most of these tech inventions are just temporary fads, some of these innovations stick around to change the way we use the internet. Remember when bitcoin and cryptocurrency had everyone […]
When you come up with an idea for an app, you begin devising a plan that will turn your vision into a reality. You start identifying and finalizing the objects and the fields you want to add, shortlist the data sets you will need, and create a broader object model. You also spend time choosing […]
Every company follows a different approach to customer lifecycle management. Even if you Google “customer lifecycle management,” you will come across various definitions. This is because organizations define it based on their respective customers’ behavior and their preferred channels. Even though there is no hard and fast rule for what makes up a customer lifecycle, […]
It is an adventure to track your visitors’ journey through your website. And Google Analytics is your compass that shows you the way. Google Analytics provides a leeway to visualize all the steps your users need to take for a pre-defined task, which could be purchasing a product, downloading an ebook, or subscribing to your […]
It is a common sentiment among business owners that complex business processes should be converted into simple and actionable icons or buttons. Salesforce admins are always looking for ways to substitute complex code using a variety of Salesforce development tools. In this post, we will look at different ways of creating smart workflows in Salesforce […]
The marketing automation realm is switching from low-code to no-code automation. This blog will walk you through the aspects related to this swift transition.