14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
No matter how much time you spend in digital marketing, one thing may always break your flow—unqualified leads. An unqualified lead is an individual who has not been nurtured enough through your sales process. They might be looking for a service or product that you offer but might actually be unsure about what you offer. […]
You may be familiar (or not) with Only Murders in the Building or its namesake podcast as part of the show. The podcast’s popularity here is just a fictional ruse but not far from the emerging reality of the day: that this marketing channel is all the rage right now. Numbers validate the same. Almost […]
“Cookies,” marketers love them with their tea and in their marketing campaigns. Come 2023 and we would start the countdown to a cookieless world in marketing campaigns. You can still enjoy those cookies with your tea! Google has announced it would stop sharing third-party data on the Chrome browser by the end of 2023. Though […]
Understanding HubSpot and Salesforce HubSpot and Salesforce are two of the most popular customer relationship management (CRM) platforms in the market. Both offer a wide range of features and functionalities that can help businesses streamline their sales, marketing, and customer service processes. In this section, we will provide an overview of HubSpot and Salesforce’s key […]
Welcome to the thrilling world where data meets creativity, and technology embraces strategy. This is the realm of digital marketing, where trends move as fast as a New York minute, and keeping up to date could mean the difference between soaring profits and missed opportunities. In our exploration today, we’ll delve into the cutting-edge advancements […]
Your first response to an economic downturn is to keep in step with the sluggish markets. Most of the time, it means cutting down on marketing budgets. For instance, during the Great Recession of 2008, ad spending decreased by 13%. Nothing could be farther from the truth. Roland Vaile and Reavis Cox, who examined the […]
Review these three features of Hubspot to understand their benefits, usage, and implications in a comprehensive manner. This blog will help you stay updated on the latest Hubspot news.
Purchasing a product is rarely love at first sight. There are multiple touchpoints before a buyer decides to buy. For example, an online user visits your product page, scrolls through it multiple times, and closes the browser window without taking action. With eCommerce retargeting, you can nurture such leads and convert them into customers. Retargeting […]
“Out with the old, in with the new” is the best mantra for efficiency in the ever-changing landscape of analytics and marketing technology. As third-party cookies and Universal Analytics are getting phased out, Google has introduced a new property “designed for the future of digital analytics & measurement”—Google Analytics 4. Google Analytics 4 or GA4 […]