14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Hello digital wanderers and data-conscious beings! Ever noticed those little digital crumbs called third-party cookies? They’re the tiny trackers that websites borrow from each other to follow our virtual footsteps, serve us personalized ads, and gather insights on our online behavior. But here’s the catch: the internet is evolving, and these cookies are being crumbled […]
“You can have all the right strategies in the world; if you don’t have the right culture, you’re dead.” – Patrick Whitesell It’s true. Your company’s culture largely impacts how you reach out to your target market with your products or services. Until and unless you align your organizational values with consumers’ values and expectations, […]
As a marketer, you do everything perfectly. You create and run a marketing campaign that ensures thousands of new contacts lined up in your marketing automation suite. But, what next? You feel stuck, wondering how do you move them down the funnel? How do you get them to know more about your business and finally […]
Email personalization, web personalization, behavioral targeting, social media personalization, triggered emails, and social proof—these were some of the terms unheard of in marketing a few decades ago. Today, it is different. Marketing has changed, and for good. Mass marketing no longer works with knowledge becoming more accessible. Customers ignore cookie-cutter messages to discover brands and […]
Did you know bad data results in sales and marketing teams losing 546 hours annually? If that doesn’t sound startling enough, according to IBM, businesses in the United States lose more than $3 trillion annually in missed opportunities due to bad data. In today’s world of business where data is one of the key inputs, […]
Unlock the Power of Mobile Development: Introducing React Native Are you looking for a powerful and user-friendly framework to develop mobile applications? Look no further! React Native has emerged as one of the most popular choices among developers worldwide. This innovative technology, relying on the flexibility of JavaScript, is revolutionizing the way mobile applications are […]
It would be an understatement to say that the tremors sent by the Covid-19 pandemic have changed the world of business. Businesses around the world, small and big, have in fact seen a 360 shift in how they approached the digital marketing paradigm. This is why they are increasingly adopting the digital-first approach. Since the […]
Understanding Direct Traffic Direct traffic plays a role in analyzing the visitors to your website using Google Analytics. It refers to the type of traffic that comes from users who access your site directly without clicking on a link from another website or search engine. Definition of traffic In Google Analytics we categorize traffic as […]
Email is, by far, the most impressive tool for communication as 99% of consumers check their emails every day. That is probably why email marketing has a 4,200% ROI. But sending emails to users alone doesn’t guarantee conversions. It requires you to have a valid and engaged subscriber list. Increasing conversions via email marketing campaigns […]