14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Unlock the Power of Mobile Development: Introducing React Native Are you looking for a powerful and user-friendly framework to develop mobile applications? Look no further! React Native has emerged as one of the most popular choices among developers worldwide. This innovative technology, relying on the flexibility of JavaScript, is revolutionizing the way mobile applications are […]
It would be an understatement to say that the tremors sent by the Covid-19 pandemic have changed the world of business. Businesses around the world, small and big, have in fact seen a 360 shift in how they approached the digital marketing paradigm. This is why they are increasingly adopting the digital-first approach. Since the […]
Understanding Direct Traffic Direct traffic plays a role in analyzing the visitors to your website using Google Analytics. It refers to the type of traffic that comes from users who access your site directly without clicking on a link from another website or search engine. Definition of traffic In Google Analytics we categorize traffic as […]
Email is, by far, the most impressive tool for communication as 99% of consumers check their emails every day. That is probably why email marketing has a 4,200% ROI. But sending emails to users alone doesn’t guarantee conversions. It requires you to have a valid and engaged subscriber list. Increasing conversions via email marketing campaigns […]
Engaging customers has always been a challenge for marketers, but what is more taxing is engaging the right ones. The digital landscape has evolved exponentially over the years, letting you into diverse strategies for boosting engagement. One of the strategic means that delivers proven results is message maps. For those who do not know what […]
Unlocking Efficiency: Discover the Power of HubSpot Calling In today’s fast-paced business environment, effective communication lies at the heart of success. Introducing HubSpot Calling — a game-changing concept that seamlessly integrates communication tools within a CRM system. This integration offers businesses an unparalleled opportunity to supercharge their sales and customer support processes. HubSpot Calling revolutionizes […]
HubSpot’s lifecycle stages are a set of detailed stages that a potential customer moves through as they move along your marketing and sales process. Even though the lifecycle stages are building blocks of HubSpot, they are among the most underused, underappreciated, and underestimated tools in the HubSpot arsenal. Utilizing every bit of HubSpot’s lifecycle stages […]
While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-saving, data-memorizing internet browser setting all along—lovable only to digital marketers, who need those cookies to know their […]
Even a great business product fails if not accompanied by the right marketing strategy. If you are closely studying the SaaS market, you know that businesses launch plenty of new SaaS products every week, where some catch the eye while others get lost in the crowd. The fact is, successful SaaS companies do not only […]