14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
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Did you know that the global predictive analytics market is expected to reach $35.45 billion by 2027, growing at a CAGR of 21.9% between 2020 and 2027? If that doesn’t sound startling enough, how about more than 50% of top businesses using predictive analytics as a key tool in decision making? As automation and artificial […]
Level Up Your Business with Facebook Live Selling In today’s highly competitive online marketplace, businesses are constantly seeking innovative ways to boost sales and engage with their audience. One such powerful tool that has revolutionized the world of e-commerce is Facebook Live Selling. Facebook Live Selling refers to the practice of broadcasting live videos on […]
The measure of any marketing efforts is the quality and volume of the leads they bring in. By generating leads, you can keep your sales team engine running and ultimately drive ROI for your business. And if you use Marketo as your marketing automation platform, you’re already on your way to converting website visitors into […]
With the average conversion rate for ecommerce stores being around 3%, thousands of your target customers might visit your website but never convert into long-term customers. This is where lead magnets come in! Lead magnets are a great tactic to attract new customers while also rewarding the existing ones. The more important question isn’t why […]
Marketers are early adopters of technology, with studies claiming that an average enterprise uses at least 120 Martech solutions. Despite that, marketers still find it challenging to produce an omnichannel and personalized user experience. The reason? These tools work in silos. Adobe Experience Manager (AEM) overcomes this challenge by efficiently delivering personalized digital experiences to […]
Growth Metrics for Businesses: Unlocking Success Measuring business growth is essential for any organization aiming to thrive in today’s competitive market. Without a clear understanding of how your business is growing, it becomes challenging to make strategic decisions that drive success. In this article, we will explore the importance of measuring business growth, provide an […]
The growth of the internet is well documented and by the end of the day, 6,00,000 new users would have gone online for the first time in their lives. While people in the urban and developed parts of the world take the internet and access to knowledge for granted, there are regions around the world […]
Generating leads is only the first step to a successful demand generation strategy, with studies suggesting that 80% of new leads do not result in sales. Downloading an ebook on the website or filling a form on a campaign page does not always translate to a qualified lead. In most cases, it does not even mean that […]
Facebook Messenger was the fifth most downloaded app in 2021, with 1.3 billion monthly users worldwide! More than 20 billion messages are exchanged between businesses and consumers every month on Facebook Messenger. This is the opportunity you have if you consider Facebook Messenger marketing. It can help you engage customers and build meaningful relationships by sharing exciting content including offers, […]