14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
In today’s data-driven landscape, especially powered by AI, the key to unlocking the full potential of your online presence is through web analytics. Picture your website as a bustling market, with countless patrons wandering through, and web analytics as the astute shopkeeper who knows exactly what each visitor desires. This shopkeeper not only tracks footfalls […]
Understanding Easter Egg Marketing Easter egg marketing is a clever and creative way for businesses to engage with their audience and create a sense of excitement around their brand. In this section, we will explore what Easter eggs are, how they are used in marketing strategies, and look at some successful examples. What are Easter […]
In the competitive digital space, utilizing the right software, tools, and techniques is essential to ensuring that you are getting the right results. However, using software and tools alone will not help you generate new leads or conversions. When leads enter your database, the first step should be to distribute and assign them to the […]
Subscribe Now! Click Here! Learn More! Sign Up! Sounds familiar, but are you sure these are the right CTAs to trigger your customers? The truth is, viewers are bored with such monotonous terminologies. In fact, today they are looking for an exhilarating factor that could draw their attention. The average landing page conversion rate across […]
A customer’s journey and interaction with a business isn’t necessarily a straight path. Since brands use multiple marketing channels to target customers, the path to product discovery, engagement, and transactions can be unique to each customer. For instance, a customer may discover your brand on a billboard, recall it on social media, research about your […]
If someone suggested hosting virtual events a few years ago, you probably would have ignored it. Fast forward to the post-pandemic world, and virtual events are the latest trends in the meetings and events industry. According to Statista, virtual events have increased in popularity by 35% since 2020, while hybrid and in-person events decreased by […]
The Metaverse has gained much popularity among the digital natives in the last few months. Ask Google—this term was searched the most during the April 18th-24th week in 2021. But is it a buzzword or is it buzzworthy? Even though still in its infancy, the Metaverse is likely to shape the future of marketing and the overall business. […]
The growing popularity of webinars in our post-pandemic world does not always guarantee higher registrations or attendance. But what if it could? It would be great, right? To reach (or even exceed) your webinar goals, you need to have a solid promotion strategy. It could include sending emails, creating engaging social media posts, giving it […]
Your website represents you, your brand, and your business vision altogether. A perfectly designed and developed website is essential to attracting your potential customers. Earlier, the primary goal of any website used to be providing a seamless browsing experience for desktop users. But times have changed now! As we took a step toward mobility, things […]