14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
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An average of 319.6 billion emails were sent and received every day in 2021 and this number is expected to reach 376.4 billion by 2025. An average email user receives more than 120 emails every day! And given the importance businesses assign to email marketing, it is not surprising. Your marketing team would spend countless […]
The global software development market is expected to reach $733.5 billion by 2028, witnessing a 24.3% CAGR between 2021 and 2028. Software testing is an important part of this booming industry. Testing and QA are the linchpins for the success of any software or application in the market. However, this aspect of software development is […]
So, you’ve got your eyes set on conquering the Salesforce Service Cloud realm—good call! This robust platform is a game-changer when it comes to delivering top-notch customer service. And choosing Salesforce Service Cloud is a step in the right direction for revolutionizing your customer service game. But before you dive headfirst into the Salesforce Service […]
PHP vs Python: Choosing the Right Language for Development When it comes to programming, choosing the right language is crucial. With so many options available, it can be overwhelming to identify the most suitable one for your project. This article delves into the comparison between PHP and Python, two popular programming languages, helping you understand […]
One of the toughest things in today’s competitive digital market is keeping people engaged. You need to capture the needed information of your audience in order to make their journey smooth and seamless. In simple words, you must know your audience, share personalized messages at the right time, and analyze their response to perfect your […]
In a tech-savvy business world, a brand needs to have deep knowledge of its customers and their expectations. Data analytics must sit at the core of your digital marketing campaign. It enables you to offer products that meet the aspirations of customers in a personalized manner. 66% of marketers believe that data-driven decisions are more […]
If your plans don’t include mobile, your plans are not finished.” – Wendy Clark Did you know, 47.28% of web traffic in the United States was generated from mobile devices in the fourth quarter of 2021. Also, 57% of users do not recommend a business that has a badly designed mobile website. Today, 70% of […]
In a data-driven world, getting access to the right information can be a daunting task. If we talk about analyzing and understanding, it is yet another challenge that most people face, let alone visualizing and monitoring it. However, if you are able to complete these stages of knowing users, you can unlock instrumental insights for […]
“Communication is at the heart of e-commerce and community.” – Meg Whitman, President, and CEO of Hewlett-Packard Ecommerce content marketing gives you an edge to seamlessly communicate with your customers and at the same time, stand out from your competition. A report from DemandMetric shows that 90% of companies use content for their marketing ventures. […]