Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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Virtual Event Management: Adapting to the New Normal

If someone suggested hosting virtual events a few years ago, you probably would have ignored it. Fast forward to the post-pandemic world, and virtual events are the latest trends in the meetings and events industry. According to Statista, virtual events have increased in popularity by 35% since 2020, while hybrid and in-person events decreased by […]

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Metaverse Marketing: Everything You Need to Know

The Metaverse has gained much popularity among the digital natives in the last few months. Ask Google—this term was searched the most during the April 18th-24th week in 2021. But is it a buzzword or is it buzzworthy? Even though still in its infancy, the Metaverse is likely to shape the future of marketing and the overall business. […]

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7 Effective Webinar Promotion Strategies to Increase Registrations

The growing popularity of webinars in our post-pandemic world does not always guarantee higher registrations or attendance.  But what if it could? It would be great, right? To reach (or even exceed) your webinar goals, you need to have a solid promotion strategy. It could include sending emails, creating engaging social media posts, giving it […]

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A Comprehensive Approach to Understand Responsive Web Design

Your website represents you, your brand, and your business vision altogether. A perfectly designed and developed website is essential to attracting your potential customers.  Earlier, the primary goal of any website used to be providing a seamless browsing experience for desktop users. But times have changed now! As we took a step toward mobility, things […]

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How to Best Leverage Pardot Email Preference Center

An average of 319.6 billion emails were sent and received every day in 2021 and this number is expected to reach 376.4 billion by 2025.  An average email user receives more than 120 emails every day! And given the importance businesses assign to email marketing, it is not surprising.  Your marketing team would spend countless […]

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Automation Testing: The All-Inclusive Guide

The global software development market is expected to reach $733.5 billion by 2028,  witnessing a 24.3% CAGR between 2021 and 2028. Software testing is an important part of this booming industry. Testing and QA are the linchpins for the success of any software or application in the market. However, this aspect of software development is […]

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Decoding Salesforce Service Cloud: A Prologue to Seamless Adoption

So, you’ve got your eyes set on conquering the Salesforce Service Cloud realm—good call! This robust platform is a game-changer when it comes to delivering top-notch customer service. And choosing Salesforce Service Cloud is a step in the right direction for revolutionizing your customer service game. But before you dive headfirst into the Salesforce Service […]

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PHP Vs Python – Choosing the Best Web Development Language

PHP vs Python: Choosing the Right Language for Development When it comes to programming, choosing the right language is crucial. With so many options available, it can be overwhelming to identify the most suitable one for your project. This article delves into the comparison between PHP and Python, two popular programming languages, helping you understand […]

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5 Best Pardot Engagement Studio Examples – And How It Works

One of the toughest things in today’s competitive digital market is keeping people engaged. You need to capture the needed information of your audience in order to make their journey smooth and seamless. In simple words, you must know your audience, share personalized messages at the right time, and analyze their response to perfect your […]

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