14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Is your business making meaning out of data? In a connected and data-driven world, businesses are continuously competing with each other. Irrespective of the size and scale of their operations, organizations are increasingly embarking on data transformation. Data visualization is gaining increasing importance and has been valued at $2.99 billion and is expected to reach […]
The Covid-19 pandemic brought the world economy to a grinding halt. As governments around the world imposed strict lockdowns and other measures to save lives, it was the e-commerce industry that stepped up to ensure the supply of essential goods. 150 million people across the world online shopped for the first time since the pandemic […]
Imagine a scenario… After months of challenges, sleepless nights, and complex coding, you launch a new software with great fanfare, and within days, customers start reporting bugs and security vulnerabilities. Legit nightmare, is it? It would be, for any organization. So, what could go wrong? The development team burnt the midnight oil and created a […]
Experience is the holy grail that determines a customer’s engagement with a brand. All brands are focused on improving the experience for their customers at every stage of the business from marketing to sales and finally, customer support. The Covid-19 pandemic forced brands to rework their digital strategy and it is well summarized in this […]
Marketers who have been using email marketing know the prospects it brings to the table. In fact, a survey from Litmus shows that for every $1 spent, email marketing generates an ROI of $36. Businesses are besieged with a plethora of opportunities when they employ the correct email marketing methods. Effective emails can result in […]
The eCommerce industry has grown exponentially over the last decade. From a $680 billion industry back in 2011, it crossed $5 trillion in 2021. Back in the day, it commanded 3% of the total retail share and current estimates suggest it would be near a 20% market share by 2023. Though the Covid-19 pandemic has […]
A report from MarketingProfs shows a 208% increase in revenue of companies using ABM. Another report from ABM Leadership Alliance represents a 171% surge in average annual contracts. Another interesting statistic from Gartner shows a 70% boost in opportunities produced through ABM. The numbers don’t lie! Account-based marketing (ABM) has seen significant growth in the […]
Whoopee! We’re thrilled to announce that Growth Natives has won HubSpot’s Q4 2021 Impact Award for innovation in integrations. The custom CRM card we built for Lightspeed represents the innovative approach that our marketing automation team uses to solve complex automation challenges and the cooperation and support from our customers. We built an API bridge […]
The global influencer market value has immensely increased over the years. In 2021, the market was valued at 13.8 billion US dollars and is expected to reach 15 billion US dollars in 2022. The numbers are impressive, and so is the value this marketing strategy generates for brands and businesses. Today, it is almost impossible […]