Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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How Salesforce Service Cloud Boosts Agent Productivity

Salesforce Productivity Tools: Boost Your Sales Team’s Efficiency Are you looking to skyrocket your sales team’s productivity? Look no further than Salesforce productivity tools! These tools are specifically designed to streamline and enhance the efficiency of your sales process, ultimately helping your team achieve better results. Salesforce productivity tools refer to a range of software […]

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Data Cleaning – All You Need to Know

​Did you know that B2B data decays at a rate of 35% annually? In other words, one-third of your business data becomes corrupt, irrelevant, or unusable in a year. And due to inaccuracy and irrelevancy of data that results in reduced productivity and waste of resources, you lose 12% of your revenue.  Over the last […]

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Steps to Optimize Your Organic CTR

How do you feel when you’ve written a great piece of content, but didn’t get expected tons of eyeballs on it? Sometimes you put so much effort into content creation, but it does not work to its full potential. Here is a tip on how to fix it: look at your article CTR. If it’s […]

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7 Benefits of Hybrid Work Model to Tap Into

The global pandemic has been disheartening at every bit, but one thing that it gave us is the flexibility to work. The hybrid work model gives employees a pace and ability to work from wherever they want. At the very beginning of this pandemic, several companies announced the move, letting their employees work from home, […]

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Google Data Studio: Pros, Cons, and How It Fares Against Competition

​Analytics and reporting are the bedrock over which marketers and entrepreneurs ride their success. In an extensively data-driven world of business, everything from operations to future goals is based on data. However, decision-makers rely on actionable reports to chalk out future strategies. Creating easy-to-read reports is no easy task and it can put to test […]

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6 Best Practices for a Seamless Marketo Implementation

Did you know that more than 50% of businesses are currently using some form of marketing automation? If you aren’t one of those, you are falling behind in the race. Marketing automation can help you achieve the trinity of increased revenue, faster growth, and most importantly, lower the cost of operations.  When we talk about […]

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Interactive Weekly Reports For Performance Tracking

For decades, traditional written reports have been used by businesses to analyze their performance. However, with the volume of data generated each day today, frequent reporting has become the need of the hour. By 2025, 463 exabytes of data are expected to be generated globally each day. Companies produce written reports on a monthly, quarterly, […]

a man pointing at a sign represents Native vs Hybrid vs Cross-Platform

Native vs Hybrid vs Cross-Platform – Which One to Choose?

Did you know that by 2023 the number of app downloads would reach the 300 billion mark? Mobile app development has come a long way since the launch of the Apple iPhone in 2008. Android soon followed and changed the way people accessed information on the Internet. At the last count, there are more than […]

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Top 9 Mobile App Development Trends

In the third quarter of 2022, Android users were provided with a wide selection of 3.55 million apps, establishing Google Play as the app store with the highest number of available apps. On the other hand, the Apple App Store, catering to iOS users, offered approximately 1.64 million apps, securing its position as the second-largest […]

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