14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
In a tech-savvy business world, a brand needs to have deep knowledge of its customers and their expectations. Data analytics must sit at the core of your digital marketing campaign. It enables you to offer products that meet the aspirations of customers in a personalized manner. 66% of marketers believe that data-driven decisions are more […]
If your plans don’t include mobile, your plans are not finished.” – Wendy Clark Did you know, 47.28% of web traffic in the United States was generated from mobile devices in the fourth quarter of 2021. Also, 57% of users do not recommend a business that has a badly designed mobile website. Today, 70% of […]
In a data-driven world, getting access to the right information can be a daunting task. If we talk about analyzing and understanding, it is yet another challenge that most people face, let alone visualizing and monitoring it. However, if you are able to complete these stages of knowing users, you can unlock instrumental insights for […]
“Communication is at the heart of e-commerce and community.” – Meg Whitman, President, and CEO of Hewlett-Packard Ecommerce content marketing gives you an edge to seamlessly communicate with your customers and at the same time, stand out from your competition. A report from DemandMetric shows that 90% of companies use content for their marketing ventures. […]
Is your business making meaning out of data?In a connected and data-driven world, businesses are continuously competing with each other. Irrespective of the size and scale of their operations, organizations are increasingly embarking on data transformation. Data visualization is gaining increasing importance and has been valued at $2.99 billion and is expected to reach $5.17 […]
The Covid-19 pandemic brought the world economy to a grinding halt. As governments around the world imposed strict lockdowns and other measures to save lives, it was the e-commerce industry that stepped up to ensure the supply of essential goods. 150 million people across the world online shopped for the first time since the pandemic […]
Imagine a scenario… After months of challenges, sleepless nights, and complex coding, you launch a new software with great fanfare, and within days, customers start reporting bugs and security vulnerabilities. Legit nightmare, is it? It would be, for any organization. So, what could go wrong? The development team burnt the midnight oil and created a […]
Experience is the holy grail that determines a customer’s engagement with a brand. All brands are focused on improving the experience for their customers at every stage of the business from marketing to sales and finally, customer support. The Covid-19 pandemic forced brands to rework their digital strategy and it is well summarized in this […]
Marketers who have been using email marketing know the prospects it brings to the table. In fact, a survey from Litmus shows that for every $1 spent, email marketing generates an ROI of $36. Businesses are besieged with a plethora of opportunities when they employ the correct email marketing methods. Effective emails can result in […]