14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
15 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
15 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
For a tool that helps analyze business growth and take it forward, businesses across the world trust Google Analytics (GA). They hold complete confidence in its potential to track user behavior and customer experiences. And yet, these millions of businesses demand more from Google Analytics to be able to measure returns on their digital marketing […]
Change isn’t coming; it’s here! The impact of Covid-19 is forcing every marketing team to change strategies and navigate through the new normal. Its sweeping impact on business is already being felt across the globe and indicates that more business disruption will follow. While brands currently seek to strike the right tone during a global […]
Your customer’s email address is an elixir to help your eCommerce business succeed. With the right email marketing strategy for your eCommerce business, you can convert past engagements into repeat customers. But, that’s not all. Ecommerce email marketing is more than just strategy. Your emails reflect your brand’s voice. It’s about how you communicate with […]
“Marketing is no longer about the stuff that you make but about the stories you tell.” -Seth Godin Every brand has a purpose, and behind every purpose, there is a story. As an eCommerce business, you need to tell your story, and Instagram is the perfect platform for you! Instagram has come a long way […]
Are you struggling to convert leads into loyal customers? Look no further – B2B lead nurturing is here to revolutionize your sales process. In today’s competitive business landscape, B2B lead nurturing has emerged as a game-changer, helping businesses establish meaningful connections with their prospects and drive sales like never before. –If content is the king, […]
Pardot Einstein’s Engagement Model– The big thing of present fast recedes into the irrelevance tomorrow and the raison d’etre of today’s B2B marketing is “automation, integration, and speed.” Artificial Intelligence (AI) is empowering B2B marketers in ways hitherto unknown and opportunity lies in cashing on it. And rightly so its usage has jumped manifold with […]
“True wisdom is like an ocean; the deeper you go the greater the treasures you’ll find.” In 1898, when ad agency executive Elias St. Elmo Lewis developed the marketing funnel concept, he might not have imagined how it would impact the business in the future. Modern-day marketers have understood that the real growth for the […]
In the world of B2B marketing, lead management is a crucial process that every business should prioritize. But what exactly is lead management in B2B marketing and why is it so important? In this article, we will explore the definition of lead management and delve into the significance of effective lead management for businesses. “Productivity […]
In today’s digital world, successful businesses are leveraging marketing automation to streamline their marketing efforts and drive remarkable results. Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, allowing marketers to focus on strategy, creativity, and building valuable relationships with their audience. One leading marketing automation platform that has […]