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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 15 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 15 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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How to Revive Old Sales Leads to Improve Conversion?

In the fast-paced world of sales, it’s easy for valuable leads to slip through the cracks. Yet, these so-called “old” leads can hold immense potential for businesses aiming to boost sales and grow their customer base. In this content piece, we will explore the importance of reviving old sales leads and provide you with effective […]

5 Best Landing Page Optimization Strategies to Boost Conversions

5 Best Landing Page Optimization Strategies to Boost Conversions

A well-designed landing page can enhance the conversion rate by up to 50%. A landing page is a one-man show that is designed to impress omnichannel visitors and get them to convert. It is a well-known fact that running a marketing campaign without a specific landing page restricts your chances of conversions. If the landing […]

A man sitting in front of a large laptop screen with title Get Ready For Upcoming California Consumer Privacy Act (CCPA)

Get Ready For Upcoming California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) AB 375 will come into effect on January 1, 2020. The CCPA was created with the same intention as of the EU’s well-known General Data Protection Regulation (GDPR). This will keep a check on the way businesses collect private information online from the California-based citizen.   What California Consumer Privacy […]

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Importance of Search Engine Optimization (SEO) For Your Business

Unlocking the Secrets of Search Visibility: The Crucial Role of SEO Welcome to the digital age, where your online presence is akin to a needle in an ever-growing haystack. Ever wonder how that needle gets found? It’s all about mastering the art of searchability, and that’s where the importance of SEO comes into play. Picture […]

A woman sitting on a suitcase holding a paper representing marketing automation success

Marketing Automation – 5 Must-haves for Success

The marketing automation tools have empowered marketers to influence the customer lifecycle from top to the bottom of the sales and marketing funnel. Implementing marketing automation is a must-have in all businesses and it’s growing influence and impact on accelerating revenue and increasing customer lifetime value has been proven time and again. The success of […]

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5 Must-haves For Digital Marketing Success

In today’s hyper-connected world, businesses need to harness the power of digital marketing to stay ahead of the competition. But what does digital marketing success truly mean, and why is it crucial for businesses to achieve it? Digital marketing success can be defined as the ability to effectively reach and engage the target audience, drive […]

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Optimizing Marketing Automation with Marketo Data Normalization Tips

Database normalization in marketing; describes the process of organizing the content of each table in your database. Data normalization campaigns in Marketo ensure that each cell of your table should have a single, accurate, and relevant value. Without normalization, your database could be cluttered, unorganized, inefficient, and may produce unexpectedly wrong results. Database normalization focuses […]

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WordPress 5.0 – Know All About Gutenberg: The Real Hero of the Update

Introducing WordPress 5.0: Transforming the Way We Create Content WordPress has become the go to platform, for website development empowering individuals and businesses to build visually appealing websites. With its user interface and extensive customization options WordPress has gained popularity among content creators and developers. Now get ready for a groundbreaking update. WordPress 5.0! This […]

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Why Have a Net Promoter Score (NPS) Program?

The Net Promoter Score – NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact, It goes beyond measuring just customer satisfaction and further gauge their desire to recommend it to others. It’s relevant to every type of organization irrespective of size and industry. Many businesses rely upon the […]

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