14 min read Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.– Sam Balter, Hubspot.And, that’s why many brands are leaning towards influencers to talk about their product. It’s the new wo...
22 min read Don’t be devastated if your competition outranks you! Spy on them to see where you are lacking. Competitive analysis will help in identifying the top-most keywords used by your competitors for their highly and constantly ranking pages on SERPs. Unfortunately...
1 min read In a world where attention spans are dwindling and social media is king, short-form videos have emerged as a powerful tool for captivating audiences. With platforms like TikTok and Instagram Reels taking center stage, it’s crucial to harness the potent...
Do you want better SEO results? Repurpose your existing content and achieve greater success. You have already invested in creating the original content, why not repurpose it and use it to increase your reach. Get an idea of the overall success of your original content here.
As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process […]
Data enrichment is the process that allows businesses to merge or append different data sources together, creating a unified source which is much more valuable than each of its constituents separately. With the help of a correct strategy, the pool of customer data can help you land your next big client. The only trick is […]
Looking for the six infinity stones to improve the performance of your ecommerce website in just a snap? But there is no shortcut to success, eh? So let’s forget the ‘Thanos’ way of doing things, and discuss the tips and tricks that will take a little time but help you scale your ecommerce business eventually. […]
The Marketing Mix is the key foundation for modern marketing strategies and business activities. It is more of a tool that helps marketers determine a brand’s offering. The Marketing Mix concept was first introduced around the 1960s by Neil H. Borden, where he described business executives as mixers of ingredients. However, it is today a […]
If you are an experienced marketer or someone in a leading marketing position, you would want to ensure that you maximize the company’s ROI with the limited budget that you have. So what is it that will help you achieve your goal? Well, SEO is your go-to solution that would not demand much investment and […]
The digital advertising industry has taken the online world by storm. When you are ready to launch your first advertising campaign, every outlet will offer you a different pricing model based on certain metrics. Years ago, there were only two advertising models known to advertisers, namely CPC and CPM. To date, dozens of them have […]
Today’s marketers are goal-oriented, data-driven, and result-oriented. With the advent of sophisticated marketing analytical tools, marketers are able to predict business trends and buying patterns within a few clicks. But, where did this all start? Let’s talk a walk down the memory lane to catch up on the evolution of marketing data and analytics.
Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.– Sam Balter, Hubspot.And, that’s why many brands are leaning towards influencers to talk about their product. It’s the new word of mouth. Influencer marketing is one of the upcoming marketing tactics to get people […]