14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
When you come up with an idea for an app, you begin devising a plan that will turn your vision into a reality. You start identifying and finalizing the objects and the fields you want to add, shortlist the data sets you will need, and create a broader object model. You also spend time choosing […]
Every company follows a different approach to customer lifecycle management. Even if you Google “customer lifecycle management,” you will come across various definitions. This is because organizations define it based on their respective customers’ behavior and their preferred channels. Even though there is no hard and fast rule for what makes up a customer lifecycle, […]
It is an adventure to track your visitors’ journey through your website. And Google Analytics is your compass that shows you the way. Google Analytics provides a leeway to visualize all the steps your users need to take for a pre-defined task, which could be purchasing a product, downloading an ebook, or subscribing to your […]
It is a common sentiment among business owners that complex business processes should be converted into simple and actionable icons or buttons. Salesforce admins are always looking for ways to substitute complex code using a variety of Salesforce development tools. In this post, we will look at different ways of creating smart workflows in Salesforce […]
The marketing automation realm is switching from low-code to no-code automation. This blog will walk you through the aspects related to this swift transition.
No matter how much time you spend in digital marketing, one thing may always break your flow—unqualified leads. An unqualified lead is an individual who has not been nurtured enough through your sales process. They might be looking for a service or product that you offer but might actually be unsure about what you offer. […]
You may be familiar (or not) with Only Murders in the Building or its namesake podcast as part of the show. The podcast’s popularity here is just a fictional ruse but not far from the emerging reality of the day: that this marketing channel is all the rage right now. Numbers validate the same. Almost […]
“Cookies,” marketers love them with their tea and in their marketing campaigns. Come 2023 and we would start the countdown to a cookieless world in marketing campaigns. You can still enjoy those cookies with your tea! Google has announced it would stop sharing third-party data on the Chrome browser by the end of 2023. Though […]
Understanding HubSpot and Salesforce HubSpot and Salesforce are two of the most popular customer relationship management (CRM) platforms in the market. Both offer a wide range of features and functionalities that can help businesses streamline their sales, marketing, and customer service processes. In this section, we will provide an overview of HubSpot and Salesforce’s key […]