14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Over 51% of companies on an average are using marketing automation tools and have seen positive growth in their businesses. Marketing automation is evolving exponentially. It’s not us that is saying so, but the marketing automation usage itself is doing all the talking. (Check this report by EmailMonday that totally backs our statement.) The rapid […]
Salesforce Flows are a powerful tool that can automate complex business processes and user experiences. It empowers users to design and streamline complex business processes with ease. Navigating Salesforce Flows requires a proactive approach, leveraging its capabilities to their fullest potential. And, it’s important to follow certain best practices when building Flows to ensure they […]
Welcome to a goldmine of strategies where each hack is a stepping stone to your online store’s success. In the bustling digital marketplace, page speed isn’t just a convenience—it’s the heartbeat of your conversion rates. Imagine the sheer number of potential sales slipping through your fingers with each ticking second of delay. Luckily, we’re diving […]
The magic of the season is here! Shopping bags, gifts, room decorations, fancy dinners… you name it and it brings a smile to your face. Holidays are certainly something that can make anyone around the globe happy as a lark. The joy is not limited to individuals; the holiday season works like a charm for […]
Even during the pandemic crises, when the travel and hospitality industry had crashed, the retail industry continued to flourish. From the third quarter of 2020 to that of 2021, total retail sales increased 13.1%. Also, these are expected to exceed $4.44 trillion in 2021, indicating quite a bright future for retail. Concerning this, you cannot […]
“Your brand name is only as good as your reputation.” – Richard Branson Want to buy a new phone, looking at what customers are saying? Planning to join a new company, checking their employee reviews? Reading a new novel, appreciating the writer through social shoutout? Customer reviews are a major part of making or breaking […]
Email marketing has an average ROI of $38 for each $1 spent, suggests research by DMA. When we talk about the most efficient and affordable form of marketing strategies, email marketing pops right up. For decades, email marketing strategies have been helping businesses and marketers to stay connected with their present and potential customers, and […]
Do you remember back when we collected magazines, and we sat around pretending to read, but actually, we were just flipping through and hopping from picture to picture? Looks like things are still the same! Now, instead of magazines, we have online content, where we scan through the entire page instead of reading. Check these […]
Account-based marketing (ABM) is a marketing strategy that focuses more on high-value targets. This approach is driven by user data and delivers a more personalized approach to better capture them. The strategy takes the preferences and attributes of the accounts to craft a specific approach towards them. With the help of ABM, you can make […]