Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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Integrate Salesforce CRM and Marketo for Better  Team Collaboration

Delivering superior customer experience and converting customers into brand advocates are the new battlegrounds for modern businesses.  However, to deliver stellar CX, team collaboration is essential, and that requires effective data access for every team. If you’re using Marketo as your marketing automation platform and Salesforce as your CRM platform, chances are you’re aware of […]

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Automate Your Marketing with Pardot to Generate More Sales

For those who are into B2B marketing doing automation, talking about marketing automation may remind them of “spamming”. But marketing automation is more than that. Tools like Salesforce Pardot eliminate these gloomy thoughts and bring productivity, smart campaigns, conversion rates, and more creative terms like lead nurturing in the game.  Pardot users have seen a […]

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What Are Lead Scoring and Grading in Pardot and How to Set Up Both

Pardot has already earned an incredible market share in the field of Marketing Automation and B2B marketers across the world are using it to drive their marketing campaigns intelligently.  Pardot comes from the house of Salesforce, the world’s leading CRM solutions provider, which makes it a very reliable solution. It offers various tools to B2B […]

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Lessons in Marketing from the King of Halloween: Tim Burton

Tim Burton is an American film director, producer, writer, and artist. He is known for his gothic fantasy and horror films such as Beetlejuice, Edward Scissorhands, The Nightmare Before Christmas, Ed Wood, Sleepy Hollow, Corpse Bride, Sweeney Todd: The Demon Barber of Fleet Street, and Frankenweenie. His movies have become a huge success and an […]

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Top App Marketing Strategies For New Users Acquisition

So you have built a next-generation app but don’t know where to start with marketing it? Are you wondering how to attract users to your new app?  With more than 100,000 new Android apps released in the Google Play Store every month and  2.87 million apps available for download, it’s not an easy task.  Amid […]

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6 Elements That Contribute to Marketing Automation Success

Marketing automation solutions are highly necessary to keep up with the competitive business market. Your existing methods and strategies might seem effective for a smaller audience, but automating a large portion of your tasks gives you room for growth. Don’t take our word for it, but the statistics never lie: Freeing your team from the […]

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How To Generate High-Quality Leads With LinkedIn Product Pages

Cultivating a huge following on LinkedIn is not easy but not impossible either. It needs to be met with suitable strategies as this is not exactly your average social media platform. You need to roll up your sleeves and craft a strategy that goes with the professional setting of LinkedIn. LinkedIn is an important platform […]

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The Right Way to Perform Pardot Automation Audit

An Expert Guide to Pardot Automation Audit: Maximizing Marketing Efficiency As the world of digital marketing evolves at a breakneck pace, businesses are turning to Pardot – a powerful marketing automation platform that helps streamline and optimize their marketing efforts. With its array of features, including lead management, email marketing, and lead nurturing, Pardot has […]

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Tried and Tested B2B Lead Generation Tactics

Working in Salesforce has always been your dream, and today you are on your way to turning it into reality, all set to walk into the interview room to impress the interviewers with your knowledge and skills, and then out of nowhere, your phone rings. “Hello Ma’am, I’m Brandon; is it the right time to […]

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