14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
17 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
16 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
Hardly anyone would argue that a solid SEO strategy is critical to the success of an ecommerce website. Regardless of the size of your business, you need SEO to maximize your ecommerce website’s profitability. Naturally, it makes us wonder, how should we decide on the best ecommerce platform for SEO? Identifying the Right Ecommerce Platform […]
Unleash the Potential of Marketing Podcasts Embark on a journey of learning and motivation, with marketing podcasts. These captivating audio treasures have become a tool for marketers aiming to stay on the curve and enhance their skills in a constantly evolving industry. Whether you’re an expert or a newcomer, the realm of marketing tuning into […]
Understanding Duplicate Data in Salesforce A. Definition and types of duplicate data in Salesforce Duplicate data refers to multiple records in Salesforce that contain identical or similar information. These duplicates can exist within the same object (such as accounts or leads) or across different objects. There are two common types of duplicate data in Salesforce: […]
Increase Sales with Marketing Automation: Boost Your Revenue Have you been struggling to achieve your sales targets? Are you looking for effective strategies to optimize your sales process? Look no further – marketing automation is the key to unlock your business’s growth potential. Marketing automation refers to the use of software and technology to automate […]
The global migration of internet users from desktop PCs to mobile devices has transformed the economic landscape. According to gs.statcounter.com, the number of global internet traffic coming from mobile devices increased from 4.70% in 2011 to 52.30% in 2020, and the numbers continue to grow. So what does this mean for your business? It means […]
With the rise of multiple digital marketing strategies, one of the fewer questions that raise a doubt is whether email marketing is still effective. To give you a short answer, yes! Email marketing is important even if people believe that sending emails is an outdated practice. Here’s why: The statistics for email marketing for the […]
“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin, Founder and CEO of Digital Royalty One of the key components that have played a significant role in making certain brands stand out and reach shores (that otherwise would […]
The hard truth is that everyone in a B2B decision-making position is overwhelmed with emails, online ads, social posts assuring a 10% increase in productivity, better accuracy, improved analytics, and a funnel so full they’ll be forced to turn people away. Thus, inefficient B2B demand generation! Yet, they don’t even click or care to give […]
Salesforce, a renowned customer relationship management (CRM) software company, has revolutionized business-customer interactions for years. With its innovative technology and extensive suite of CRM solutions, Salesforce has allowed companies to enhance their customer relationships and drive growth. Meanwhile, Slack, a widely adopted workplace communication and collaboration tool, has gained popularity among teams and organizations worldwide. […]