Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 15 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 15 min read
Vishal Mehta

Sep 1, 2021

10 Best B2B Ecommerce WordPress Themes

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

Image of a man looking at the Salesforce icon visible on a desktop screen reprwsenting when and why your business needs a Salesforce Health Check

When and Why Your Business Needs a Salesforce Health Check

You did in-depth research about different CRM tools. You decided to implement Salesforce in your business to boost your sales pipeline and streamline sales and marketing processes. However, you soon realize that nothing much has changed, even after considerable time has passed. Does it sound familiar? Don’t worry; you are not the only one.  Many […]

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10 Questions to Ask HubSpot Marketing Agency Partners Before You Sign Them Up

Selecting a Marketo agency or HubSpot marketing agency is just like choosing an ice cream flavor—it’s important to sample before making a decision. Just as some end up with a rocky road while hoping for some minty freshness, companies fall for slick presentations and are lured in by all the bells and whistles. Don’t get […]

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Unlocking the Power of Marketing Automation Solutions: A Guide to Avoid 9 Common Mistakes

Marketing automation is a lifesaver for busy professionals. In fact, 69% of marketers claim to use marketing automation for high-impact tasks for obvious reasons. With just a few clicks, you can streamline your campaigns and save hours of manual labor. But hold your horses! Before you hit that ‘send’ button, take a moment to reflect. […]

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Implementing a Successful Salesforce CTI Integration for Your Business: A Comprehensive Guide

When we talk about the business world today, every second counts. Customers expect quick resolution of their problems, so having a seamless and efficient customer engagement system is crucial for any B2B company.  Enter Salesforce CTI integration – the ultimate solution for bridging the gap between your sales and customer service teams. This powerful integration […]

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Comparing Eloqua and Marketo: Two Marketing Automation Powerhouses

Marketing automation is the cornerstone of a successful and efficient marketing strategy. But with so many options out there, choosing the right platform can be a daunting task. If you’re considering Eloqua and Marketo, two of the most well-known names in the industry, you’ve come to the right place. Both Eloqua and Marketo—Eloqua in 1999 […]

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ChatGPT Vs Bard: The Differences and the Early Verdict

OpenAI’s ChatGPT has been the most debated topic in the tech world. Since its launch, the AI-powered chatbot has been clocking interesting numbers. It touched a million users within the first five days and currently processes 10 million daily queries. It has reached 100 million users in two months, and the numbers keep growing. Users […]

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Maximizing Your Salesforce Investment: The Real Cost of Salesforce Consulting Services

As the reigning king of CRM platforms, Salesforce has enabled businesses to exceed customer expectations with enhanced sales, marketing, and other related services. Salesforce’s cloud-based capabilities can revolutionize your business, elevating employee and customer experiences.  However, with many integrated applications, tapping into Salesforce’s full potential requires a certain level of expertise. This is where Salesforce […]

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5 Ways to Improve Customer Conversion Rates with AI

AI for business? Old news, right? Wrong! Get ready to have your mind blown by how AI can boost your customer conversion rates in ways you never even imagined. With digital marketing spending projected to reach a whopping $692.3 billion globally by 2024, AI is no longer a good-to-have but a must-have technology. Sure, coupons […]

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Unlocking Marketing Magic: The Salesforce-Marketo Integration Guide for Business Success

Imagine unlocking the full potential of your marketing and sales efforts: that happens when Salesforce, the powerhouse of customer relationship management, seamlessly merges with Marketo Engage, the wizard of marketing automation. Together, they create a dynamic duo that’s simply unstoppable. Salesforce builds and maintains customer relationships by offering a full range of CRM services. Their […]

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